Using Web 2.0 copywriting to improve sales
Social networking and blogging can be powerful allies in the quest to attract and retain readers – but only if they are used in the right way.
Social networking, blogs and social bookmarking are often used simply to update friends on your mood or thoughts, but they can also be powerful web copywriting tools - if used correctly.
Too many businesses use blogs and social networking sites in the same way most individuals do. But simply writing about what you have been up to each day won’t engage your readers and won’t get them onto your main site.
Instead, try commenting on news that affects your business. This will show you as an expert, authoritative source of information and will also keep your brand in the public eye. Regularly commenting on current affairs ensures that your blog is kept up-to-date, which is important if you want people to take it seriously.
However, just because you want people to take your business seriously doesn’t mean you have to write a poker-faced blog. In fact, by injecting more emotion into it, you are making it easier for readers to relate to your company.
Web copywriting (http://www.media.co.uk/copywriting/)is a serious business, but you can still be fairly personal when writing for a social network or a blog. Indeed, that is what people expect.
The short entries in blogs or Twitter are designed to be less formal than the rest of your site, so you can use them in a way that lets your readers get to know you.
If they relate to your business’s personality, people are more likely to come to you for information - and to buy your products.
One of the advantages of Twitter is that you can put your entries up instantly, from anywhere. This gives you a valuable opportunity to put yourself ahead of the competition.
It also gives you a valuable forum for publicising new products or bargains your business is offering. Just don’t feel the need to tweet every five minutes.
If you do, the quality of your online writing will invariably decline, and your customers will be turned off by a flood of derivative or uninformative entries.
Social networking is a great way to talk directly to your customers, and when used properly, it can showcase your business with a whole new audience.
But just as is the case on your official website, you have to ensure that web copywriting on social networks is crisp, clean and informative.
As long as you don’t go overboard with updates, Web 2.0 can give you the chance to relate to your customers in a way that simply wasn’t possible previously.
- Contact Information
- Ken McEwan
- Director of Operations
- MediaCo (UK) Ltd
- Contact via E-mail
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