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Ericsson signs contract to manage and host ONE’s music and entertainment portal


Monday, February 13 2006, Ericsson (NASDAQ:ERICY) has been selected by Austrian operator ONE to host and manage the entire “Ladezone” entertainment portal. As part of the deal Ericsson, will supply with its white label personalized music service, its entertainment download service and its ringback tone service. This is the first contract awarded to Ericsson that comprises all three of the services.

The service will provide all Austrian mobile network users with easy access to today’s most attractive content, be it full length tracks, true tones (ring tones playing the original music), polyphonic ring tones, video clips, logos, games, or ringback tones. The services, which are marketed as the new, reshaped Ladezone portal, are integrated, hosted and managed by Ericsson.

Ericsson’s white label music and download service comes with an advanced personalization engine that recommends artists, tracks and other content tailored to each consumer’s individual taste, allowing customers to easily find the content that is right for them.

Jörgen Bang-Jensen, Chief Executive Officer, ONE, says: “This agreement allows us to launch attractive new services in a simple, fast and cost-efficient manner and to focus on the needs of all mobile users in Austria, whilst Ericsson takes care of the integration, hosting and day-to-day maintenance of the service.”

Jan Campbell, Head of Market Unit Central Europe, Ericsson, says: “The easy-to-use services under this agreement will help ONE attract subscribers with complete entertainment packages. The Music offering is especially attractive, and with it being one of ONE’s cornerstones today we are convinced it will contribute to their success in this area.”

Ericsson’s hosting solutions for enablers, content and applications are part of its industry-leading managed services offering. Ericsson’s white label music service is live with more operators than any other such service today. Operators are offered content packages for mobile portals within five different categories: music, multiplayer gaming, video and multimedia subscriptions and downloads. Operators can offer consumers a series of portals prepackaged with content from companies such as EMI, Warner Music International, Sony BMG Bloomberg, Kamera, FashionTv, Mixipix, etc.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

About ONE
In October 1998, the communications company ONE (ONE GmbH) launched Austria’s only nationwide GSM-1800 mobile telephony network. At the end of September 2005, ONE had about 900 employees and approximately 1.7 million network customers. ONE has placed its focus on innovative products and services. ONE is the only mobile telephony operator in Austria to offer a free voicemail box, and with ABS it offers the first real cost control service for private post-paid customers as well as in the business sector with the private mobile branch exchange, which forms a more flexible and inexpensive alternative to the fixed line. Since 2004 ONE has been focusing on music and is the pioneer when it comes to downloading musical pieces in full length at With LoungeFM ONE presents the first mobile digital radio worldwide exclusively for UMTS-enabled handsets. ONE has a population coverage of 98% as well as a banking licence for its 100% subsidiary ONE Bank GmbH forming the basis of mobile payment applications. ONE is owned by the German E.ON (50.10%), the Norwegian Telenor (17.45%), the French Orange (17.45%) and the Danish TDC (15%).

About Ericsson’s Managed Services offering
Ericsson has the telecom industry’s most comprehensive managed services offerings, ranging from designing, building, operating and managing day-to-day operations of a customer’s network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has officially announced over 60 managed services contracts with operators worldwide since 2002. In all current managed services contracts, excluding hosting, Ericsson is managing networks that together serve 53 million subscribers worldwide.


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