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Econo-Lite Jewelry Lighting Selected To Illuminate Miss USA Crown Display


The Planet Hollywood Resort and Casino recently played host to the Miss USA ® 2009 pageant. The Miss USA ® 2009 pageant was part of NBC Universal’s “Green Week”, where over 150 hours of environmentally themed content is presented. With the message of “Green Your Routine”, NBC Universal set out to provide actionable content and entertainment for its viewers and users across multiple platforms. In keeping with co-owner NBC Universal’s “Green is Universal” environmental initiative, the Miss Universe Organization chose Diamond Nexus Labs, the world leader in lab-created precious gemstones, to be the official jewelry sponsor for the Miss Universe ®, Miss USA ® and Miss Teen USA ® pageants. Diamond Nexus Labs created a custom-designed crown for Miss USA ® 2009.

In a world in the midst of a Green Revolution, Diamond Nexus Labs offered the perfect solution to the serious effects of gemstone mining on the environment. Gary LaCourt, CEO of Diamond Nexus Labs when asked about being chosen stated “We are honored to be creating these prestigious crowns and we stand with and congratulate the Miss Universe Organization and NBC on their bold venture in creating a greener world”. Diamond Nexus Labs, the fastest growing online jewelry company in America, is the creator of the world’s most technologically advanced man-made gemstones. The gemstones are all synthesized in clean labs using environmentally friendly processes, making Diamond Nexus Labs conflict free. They are created with no toxic byproducts or pollutants

In order to illuminate the crowns on display, Diamond Nexus Labs needed to find an eco-friendly “green” lighting solution. Diamond Nexus Labs chose Econo-Lite, the jewelry lighting division of Eco-Lite Products, as the “green” lighting company of choice to light the Miss USA ® Crown while it was on display. For more than a quarter of a century, Econo-Lite has been in the business of providing lighting solutions for diamonds and jewelry. Gary LaCourt, CEO of Diamond Nexus Labs had this to say about Econo-Lite: “I could not be happier with the speed at which Econo-Lite evaluated what we needed to accomplish and provided a solution.
Econo-Lite provided us with a linear LED strip and side mounted mini - LED fixtures that made the crowns sparkle and brought out the brilliance of the jewels … the results we achieved confirmed that we made the correct choice in entrusting our eco-friendly lighting needs to Econo-Lite.”

Econo-Lite was proud to be chosen by a company as prestigious as Diamond Nexxus Labs to provide eco-friendly lighting for the Miss USA ® crown when it was on display. Howard Gurock, co-president of Econo-Lite, stated that “our company is committed to providing energy efficient solutions to those in need of jewelry lighting … it was a pleasure working with Diamond Nexus Labs, a company who is as committed to the environment as we are”.

About Eco-Lite Products

Econo-Lite Products is a division of Eco-Lite Products, a leading supplier of energy-efficient, product-enhancing lighting to beauty salons, art galleries, jewelry stores and eyewear retailers.
Eco-Lite’s fixtures are manufactured based on their cornerstone lighting principles. Their products are the perfect combination of energy efficiency, power, color and longevity.

Visit them online at


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