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Hastings Direct Appoint MVi to SEO Brief

WEBWIRE, one of the UK’s leading insurance providers, has appointed MVi, Manchester based MediaVest’s specialist digital division, to manage all of its Search Engine Optimisation (SEO) requirements.

The appointment will take immediate effect and follows a competitive pitch against a number of specialist search agencies. MVi was challenged to demonstrate how Hastings Direct could maximise sales from their portfolio of brands including Hastings Direct, Hastings Bike Team, Hastings Essential, Insure, Insure Pink, and Insure Blue.

Karen Sealy-Bell, Web Development Manager at Hastings Direct, commented: “MVi impressed us with their strategic insight and their investment in systems and people. They clearly demonstrated an understanding of how to develop SEO solutions as part of the broader communications mix to deliver results in a highly competitive sector.”

“We see this as a natural expansion of our results driven relationship with Hastings Direct” added Elliot Muscant, Head of MVi. “SEO is a key element of any multi channel media strategy, and our approach to delivering optimisation solutions aligned with the wider communications planning mix will deliver great results for Hastings Direct.”


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