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PlaySpan Named Gaming Category Winner at 2009 OnHollywood 100 Conference


Leader in Monetization Solutions for Virtual Worlds, Social Networks and Online Games Selected Among Technology Industry Leaders

Santa Clara, CA: April 30, 2009 — PlaySpan, the leader in monetization solutions for online games, social networks, and virtual worlds, today announced that it has been selected as the Category Winner among this year’s OnHollywood 100 list of companies within the gaming category. PlaySpan was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

“We are humbled by the Category Winner award and glad to see that our one-stop 360°monetization platform is driving higher conversions and ARPU for our publishers and developers, as well as providing an easy-to-use experience for gamers,” said Karl Mehta, Founder & CEO of PlaySpan.

PlaySpan and the other OnHollywood 100 winners were recognized at OnHollywood, April 27th-29th at The Sofitel Hotel in West Hollywood. OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite.

The OnHollywood 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

PlaySpan’s award comes on the heels of the company’s recent acquisition of Spare Change, the leading micropayments service for social networks, and a recent partnership agreement with hi5 to power microtransactions across the social network’s 62 million member community.

A full list of all the OnHollywood 100 winners can be found on the AlwaysOn website at

About PlaySpan, Inc.
PlaySpan™ is the leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan’s patent-pending in-game virtual goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan offers global payment solutions through its subsidiary PayByCa$h® with 80 payment methods in 180 countries and ULTIMATE GAME CARD® available for 300 games in over 21,000 retail locations across North America and thousands more in several key markets worldwide.

Social network payment solutions are available through Spare Change©. Acquired by PlaySpan in April 2009, Spare Change is the first and leading payments platform designed specifically for social networks. Featured on over 700 applications, across Facebook, MySpace and Bebo, Spare Change empowers developers to successfully monetize their applications through micro payments. The Spare Change platform enables users to make safe, convenient, and friendly 1-click purchases through a variety of funding sources.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, Virginia, Cincinnati, Ohio, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.

For more information about PlaySpan, visit
For more information about Spare Change visit:



 virtual worls
 social networks
 online games
 game publishers

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