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Entrepreneur Takes On LoveDare; Opens Heart & Wallet to Kids


HASTINGS, ON, APRIL 30, 2009: Fed up with greed and road-blocks of big book stores, small-town writer puts own message of giving into action by sharing profits from sales of self-published novel with children.

Canadian entrepreneur and writer, Claude La Vertu of the small village of Hastings, Ontario (Canada) whose novel entitled “LoveDare”, has taken the powerful message of his heartwarming novel a step further by sharing profits of website sales with various children’s organizations.

La Vertu’s novel is a story about a wealthy young entrepreneur who takes on a pay-it-forward type challenge called the “LoveDare” by caring for a dying boy with a painful past, but as time goes by and the boy slowly fades, the entrepreneur’s profound attachment to the boy changes his life. “The novel was a labor of love,” says La Vertu in reference to writing, publishing and promoting LoveDare, “But it wasn’t without its challenges.” Shortly after LoveDare was released in 2008, another book entitled “The Love Dare” was released in the United States. Although La Vertu was encouraged by many to take legal action, if for no other reason than for the publicity it would generate, he decided to leave it to a higher power. “I prayed about it, and when I saw that the other book was saving marriages and bringing people closer to God, I thought; how do you write about love and then sue another who writes about love?”

La Vertu’s biggest challenges in promoting his novel were the roadblocks he encountered with large stores who make it difficult for independent writers to make their works available through their stores. “You’d think writers would get more encouragement from the stores,” says La Vertu, “If it weren’t for writers, those stores wouldn’t exist!” More concerned with sharing an inspiring story and helping kids in need than with making money, La Vertu decided to take on all aspects of distributing his novel including promoting, advertising and shipping, and after he’d created jobs and made more profit by handling things himself, he saw a perfect opportunity to set the example of taking on his own LoveDare. “It made more sense to take the inflated profits the stores demanded and give it to kids.”

La Vertu begins his endeavor by pledging $1 for every copy sold through his website throughout the month of May to the Kids Help Phone organization in celebration of their 20th anniversary, as well as an undisclosed percentage of all profits of internet sales for the month of May. “My goal is to raise awareness and funds for children’s charities,” says La Vertu while expressing his motives, “and Kid’s Help Phone holds a very special place in my heart, so they’re my first initiative.” La Vertu also added, “It’s clear that the well-being of our world’s children has shifted from merely parents and teachers, to society, and it’s our responsibility as a society to care for our doing so, we take care of the world.”

A mentor for teens and part-time foster parent, La Vertu has a passion for working with children, and his personal dream of adopting a child inspired the novel which he hopes to eventually make into a film, but getting the book “out there” is his first goal. “Like most writers, I’d love to get to Oprah’s endorsement, but kids need help today and this needs to happen now,” La Vertu says about promoting the book. “If everyone who reads this article, and their friend(s), purchase just one copy of the novel, it will have the same effect as if LoveDare was an Oprah book.” LoveDare is available for $19.00 U.S. includes shipping;



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