BBVA Selects Teradata as Foundation for Enterprise Intelligence
Teradata technology supports anti-money laundering and marketing management
ISTANBUL, Turkey — Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing and enterprise analytics, today announced that Banco Bilbao Vizcaya Argentaria, (NYSE: BBV), financial group with a presence in 32 countries and more than 48 million customers, has deployed a Teradata Active Enterprise Data Warehouse as the foundation for its enterprise intelligence initiative.
BBVA has migrated its anti-money laundering and marketing program management applications, including customer segmentation and campaign management, to the Teradata platform. Business users can now run more strategic marketing analyses in less time, and with functionality that was not previous available. Users have decreased the time to complete complex analytic analyses by as much as 50 percent, thus improving the “time-to-market” for marketing programs.
Teradata has enabled BBVA’s technology services business unit, Information Platform Group, to better serve the bank’s business users with a significant improvement in “batch” processing time, simplification of production processes and a general reduction of complexity.
About Banco Bilbao Vizcaya Argentaria
Banco Bilbao Vizcaya Argentaria (NYSE: BBV) is a financial services group with more than $750 billion in total assets, 47 million clients, 8,000 branches and approximately 112,000 employees in more than 30 countries. BBVA provides its customers around the world with a full range of financial services, including commercial and wholesale banking, retail banking services, consumer loans, mortgages, credit cards, securities brokerage, wealth management, pension plan management and insurance. The BBVA Group maintains a leadership position in Spain, Mexico, Latin America and the sunbelt region of the United States as well as operations in China, France, Germany, Hong Kong, Italy, Japan, Singapore, Switzerland, and the United Kingdom.
Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence through data warehousing, data warehouse appliances, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the Web at www.teradata.com
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
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