Filtrbox Makes Companies More Competitive with NewsGator Data Services

Filtrbox information service will use NewsGator’s metadata on 50 million Internet user actions every month

DENVER, Filtrbox has turned to NewsGator to boost the quality of the proactive market intelligence it provides to sales forces, executives, marketers and investors.

Every day, Filtrbox scours millions of online sources, both mainstream and new media, and delivers qualified business intelligence tailored for each client. As a result, organizations make better decisions based on breaking news, trends and competitive happenings.

Filtrbox’s sources include newspapers, blogs, Twitter, Google and a myriad of others. NewsGator Data Services now provides Filtrbox with a wealth of RSS content, including blogs and the metadata revealing each item’s popularity and usefulness. This metadata is used by Filtrbox’s proprietary FiltrRank™ content scoring.

“We analyze massive amounts of information to ensure the relevance and value of content we deliver,” said Ari Newman, Filtrbox founder and president. “NewsGator has just added attention metadata to the mix, so we can now use that to further boost the information used by FiltrRank™ to rate articles.”

NewsGator operates the world’s largest repository of free Internet content. This repository is the result of NewsGator’s pioneering RSS reading/delivery services. The company adds 9 million new articles to the repository every day, indexing and aggregating 4.6 million feeds and archiving four years of historical content. Millions of people interact with NewsGator products each day, generating more than 50 million relevance events each month.

“Businesspeople rely on Filtrbox for intelligence that can change the course of a negotiation, sale, customer experience or multimillion-dollar investment,” said Walker Fenton, general manager of NewsGator’s Media and Consumer division. “NewsGator Data Services’ unique insight into how audiences are responding to content helps Filtrbox clients get more value out of this intelligence information every time.”

Filtrbox offers proactive market intelligence in two versions, Basic and G2. For more information and a free trial, visit: http://www.filtrbox.com/signup.html.

For more information on NewsGator Data Services, visit: http://www.newsgatorwidgets.com/dataservices.aspx.


About Filtrbox
Filtrbox, Inc. delivers proactive market intelligence to business professionals every day by persistently searching all kinds of online media. The company uses its proprietary FiltrRank™ article scoring system to filter out the noise and deliver relevant, timely intelligence to sales teams, executives, marketers and investors. Filtrbox is used by hundreds of businesses around the world as a competitive advantage in the fight for better information and news alerts. Instead of reading the same publications and hoping to come across the information one needs, Filtrbox lets customers identify the specific information they are interested in, and the system does the rest. Filtrbox searches millions of sources, qualifies results, removes duplication and delivers a ranked result set every day. Filtrbox is delivered as an on-demand web service and is available under monthly or annual subscriptions. For more information, please visit www.filtrbox.com.

About NewsGator Technologies, Inc.
NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company’s enterprise social networking and widget services are in use by hundreds of the world’s most recognized brands, including Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. NewsGator’s Widget Services and iPhone applications enable media and brand companies to better engage their audiences and extend the value of their brands through viral syndication of content. NewsGator also offers free, award-winning RSS aggregators for the Web, desktop, mobile devices and e-mail clients. For more information, visit www.newsgator.com.