Location-Based Advertising Network, 1020 Placecast, Triples Publisher Network to 250 Partners in Six Months and Now Reaches 100 Million Users
(SAN FRANCISCO, Calif.) – April 24, 2009 – 1020 Placecast, the leading advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, today announced record growth in the expansion of their publisher base in the last six months. Since October 2008, the company has amassed over 250 Web publishers, including Menuism.com, HotPads.com and FlightStats.com.
“Location-sensitive rich media advertising has proven to drive a significantly higher level of engagement with our consumers,” said John Li, Co-founder and President at Menuism. “There’s no doubt that location-based advertising will continue to play a bigger role in our business.”
The core capability of Placecast’s platform is to target audiences with integrated campaigns across any device more effectively with fewer wasted impressions. Already Placecast’s current clients are taking advantage of this opportunity by running campaigns across both Web and mobile.
In addition to their growing publisher base, Placecast is also seeing significant numbers on the advertising side. The company’s reach is currently north of 100 million unique users on the Web in the United States and 200 million impressions a month on mobile devices. That is a 300% growth rate in six months.
“More people are accessing local content on the internet making location-based targeting a compelling solution for publishers and the marketers that target their audiences,” said Alistair Goodman, CEO of 1020 Placecast. “The last six months validate our belief that location will drive the next wave of innovation in digital advertising.”
Placecast’s growth parallels the growth in location-aware services and location-based advertising. An ABI Research report from last fall projected that the LBS market would bring in $13.3 billion by 2013, a significant jump from the $515 million the industry earned in 2007.
“The data show that location-aware ads drive higher response whether online or in mobile,” said Greg Sterling, Senior Analyst, Sterling Market Intelligence and Local Mobile Search. “But the enormous potential of location-based advertising has yet to be truly exploited by marketers large and small.”
“We believe the marked improvement across mobile and online advertising campaigns that use location-sensitive targeting will continue as technologies and advertising units improve,” noted Goodman.
About 1020 Placecast, Inc.
1020, Inc. is the developer and owner of Placecast™ Media, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, and Wi-Fi. 1020’s groundbreaking Placecast service recently earned the company the “OnMedia Top 100” Award, given to game-changing companies in the marketing, branding, advertising, and PR industries. Current advertisers include Microsoft Windows Mobile, FedEx Kinko’s, Avis and Budget Rental Cars and Hyatt Hotels. 1020 is funded by Voyager Capital and Onset Ventures. For more information about Placecast, visit www.placecast.net.
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