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DASANI recognizes and refreshes African American women for mother’s day


Activities Include Donation to Women’s Organizations and Spa Event with Chilli from TLC

ATLANTA. - Dasani® is bringing feel-good refreshment to African American women through a Mother’s Day program that celebrates good work in the community and refreshes women with style and beauty experiences. Chilli from the Grammy award-winning R&B group TLC is spokesperson for the campaign.

On April 24, Dasani will be giving hundreds of women complementary spa services at the fabulous Townhouse Spa in New York City. Hosted by Chilli, the Dasani “Ultimate Style and Beauty Lounge” will offer these women the opportunity to recharge in a relaxing atmosphere designed to provide a quick escape from the daily challenges of life. To round out the spa experience, L’Oréal Paris will provide beauty makeovers and SoftSheen-Carson will provide hairstyles and trims for the women. Dasani also will be mixing some good deeds into this uplifting day when it recognizes Girls Inc. and Dress for Success for their support of women through a variety of positive, image-building programs. Debra L. Lee, chairman and CEO of BET Holdings, Inc., and Bethann Hardison, a legend in the fashion industry and founder of Black Girls Coalition, also will be honored for their work in fostering programs for young women.

“This Mother’s Day program reminds women that the simple moments are often the most refreshing and offers them the rewards and much-needed attention they deserve, said Yolanda White, assistant vice president, African American Marketing, Coca-Cola North America. ”With a great tasting water like Dasani, women can maintain their active lifestyles while also balancing their rigorous schedules"

The program continues the dialogue with moms with spokesperson Chilli delivering a message of health and hydration through print, radio, and in-store advertising, and inviting moms to visit for a chance to win a VIP spa experience with the star. The new website also features the latest fashion trends for spring from Chilli, including the coolest accessories, hot new make-up, hair trends, hair care tips and coupons for products.

“This exciting program brings to life the refreshing benefits of drinking Dasani with style and vitality. This is yet another of the many initiatives on tap for 2009 that will connect consumers to our brands through real, relevant experiences,” said White.


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