Tate & Lyle agree exclusive distribution rights for new green tea extract, TEAWELL 95, in Europe, Middle East and Africa (EMEA)
Tate & Lyle to launch prototypes at Vitafoods 09
Tate & Lyle has today (23 April 2009) announced that it has concluded an agreement for the exclusive EMEA distribution rights of a new green tea extract from tea and coffee sourcing specialist, A.Holliday & Company Inc. Named ‘TEAWELL 95’, the extract has a 95% concentration of the catechin Epigallocatechin-3-gallate (EGCG), among the highest purity available on the market today.
EGCG is considered the most potent of the four green tea catechins and has been shown to provide a range of health benefits. Studies have shown that it can help with weight management, maintaining healthy blood glucose control and cardiovascular health. It is also a strong antioxidant.
Tate & Lyle plan to launch TEAWELL 95 as a part of its ENRICH™ offering at the Vitafoods fair. Tate & Lyle will be showcasing a number of innovative prototypes including a juice drink, an iced tea, an isotonic drink, a white yogurt and a fruit yogurt, which build on the synergy between TEAWELL 95 and key Tate & Lyle ingredients, SPLENDA® Sucralose, Polydextrose and Fructose.
Commenting on the announcement, James Blunt, Vice-President Sales & Marketing, EMEA for Tate & Lyle said, “In recent years we have seen a huge surge of interest in functional food and drinks, as consumers become increasingly aware of the importance of eating and drinking well. We have also observed that green tea is becoming more and more popular in the west. This agreement will help us to respond to both of these trends, allowing us to develop a range of healthy products that taste great.
Christine Renken, A.Holliday & Company Inc’s Director of Sales said, “TEAWELL 95 is really the powerhouse of tea. Because EGCG is the most potent of the four catechins found in tea, it not only provides a wide ranging number of health benefits, but can access a huge range of possible applications. Building on this high quality product and Tate & Lyle’s applications expertise, we are confident we will be able to expand our market and position TEAWELL in new products which we think will be extremely popular with today’s consumers.”
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About Tate & Lyle:
Tate & Lyle is a world leading manufacturer of renewable food and industrial ingredients. It uses innovative technology to transform corn and sugar into value-added ingredients for customers in the food, beverage, pharmaceutical, cosmetic, paper, packaging and building industries. The Company is a leader in cereal sweeteners and starches, sugar refining, value added food and industrial ingredients, and citric acid. Tate & Lyle is the world number-one in industrial starches and is the sole manufacturer of SPLENDA® Sucralose.
Headquartered in London, Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. In the US its ADRs trade under TATYY. The Company operates more than 50 production facilities throughout Europe, the Americas and South East Asia. In the year to 31 March 2008, it employed 6,488 people in its subsidiaries and joint ventures, and sales totalled £3.4 billion. Additional information can be found on http://www.tateandlyle.com.
SPLENDA® is a trademark of McNeil Nutritionals, LLC
About A. Holliday & Company Inc.:
A. Holliday & Company Inc., based in Toronto, Canada, act as principals in the global sourcing of bulk coffee and tea products used as building blocks for many well-known international brand names and private label products.
Additional information can be found on http://www.teacoff.com
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