Kaenon Polarized Sunglasses and Friends Join Forces at SUP for a PUP

Stand Up to Help Save Southern California’s Dogs in Need - While Getting Great Deals on the Latest Kaenon Eyewear, Stand Up Paddle Gear and Surf Lifestyle Accessories

Newport Beach, CA (April 20, 2009) — Kaenon® Polarized Sunglasses, the Southern California-based performance lifestyle eyewear brand known for their SR-91 lenses, is proud to announce a partnership with Wahoo’s Fish Taco, Hinano Clothing, Surftech Surfboards & Stand Up Paddle Boards, and Olukai Sandals to host SUP for a PUP – Stand Up Paddle for a Pup – a charity event designed to raise money for A Wish For Animals (AWFA) and find new homes for the overwhelming number of abandoned dogs in Southern California.

Conceptualized by Kaenon’s Chris Wyman and Erin Breeze, SUP for a PUP is an effort to raise awareness and generate funding for the growing number of homeless dogs in Southern California through a one-day Sample Sale event scheduled for April 25th at the Kaenon Polarized headquarters on 864 West 16th Street in Newport Beach, CA.

“A problem made worse by the economic downturn, there are a lot of newly abandoned dogs out there that need a good home,” said Wyman. “Without a family to care for them, these dogs are getting euthanized and our goal with SUP for a PUP is to not only raise awareness of the problem, but to ultimately find every one of these really great dogs a new home,” said Wyman.

With the goal of raising significant donations through SUP for a PUP, Kaenon Polarized has partnered with several surf and sports apparel companies to host a super-sized parking lot sample sale with a huge selection of amazing deals on Kaenon Polarized sunglasses and other great products and services from companies like Wahoo’s Fish Taco, Hinano Clothing, Surftech Surfboards & Stand Up Paddle Boards, Olukai Sandals, Surfline, Stand Up Journal, Pro Bar, Lara Bar and Sol Sunguard.

All of the participating companies will be donating a portion of their proceeds to AWFA and Wahoo’s will be selling tacos and drinks with 50% of the revenue going directly to AWFA.

WHAT – Kaenon Polarized’s SUP for PUP – FREE ADMISSION
WHERE – 864 West 16th Street in Newport Beach, CA
WHEN – Saturday, April 25th from 10am – 6pm
WHY – Stand up for a local dog and find your new best friend

Complete with music, product raffles, great food and some of the finest four-legged friends eager for adoption, Kaenon’s SUP for a PUP hopes to generate funds for AWFA while also finding new homes for the 20 dogs that will be onsite.

“This is an amazing undertaking on behalf of the AWFA,” said Wyman. “Kaenon’s SUP for a PUP is going to help raise some much needed funding to find new homes for these wonderful dogs, all while offering the local beach community some amazing deals on surf gear and apparel.”

“You don’t have to adopt a dog to help,” added Wyman. “You just have to throw down for a killer deal to make a difference.”

A Wish for Animals rescues dogs in need. From the streets to high kill shelters AWFA provides temporary housing, food, medical treatment when needed and LOTS of LOVE until they find their forever home.

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Founded by elite-level sailor, Olympic sailing coach, and Southern California native, Steve Rosenberg and his brother Darren, Kaenon Polarized represents the culmination of Rosenberg’s 20+years of experience in the sports optics world as a sponsored athlete, sports marketer, and executive. Since its launch in 2001 with its patented SR-91 lens, Light Transmission Level Technology, and award winning KORE product, Kaenon Polarized’s line of men’s sunglasses and women’s sunglasses has continued Rosenberg’s mission to provide the elite athletes and active lifestyle enthusiasts with the clarity of polarized optics and high-performance frames with superior fit and luxurious style. Today, Kaenon Polarized Sunglasses are the Luxury Performance choice of professionals in both land and water sports such as golf, baseball, snow, surf, kitesurfing, windsurfing, fishing, sailing, and automotive racing, as well as entertainers in film and music.

Contact Information

Chris Denny

PR

Denny Ink

Contact via E-mail