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RMIT Publishing Goes Live with THINK Enterprise


Easy to Use Software and Smooth Implementation Make Software Transition Painless

PROVO, Utah, February, 10, 2006 – THINK Subscription, the leading provider of subscription management and fulfillment software, today announced that RMIT Publishing has gone live with THINK Enterprise, THINK Subscription’s subscription management and e-commerce fulfillment solution.

Publishing more than 70 index databases, 5 plus text databases and many hundreds of individual titles, RMIT, the leading electronic publisher of Australian content, is using THINK Enterprise to simplify order processing and expand web subscription capabilities. Now with THINK Enterprise live and powering RMIT’s publications, the company looks forward to an increase in profits and productivity.

“Before we started using THINK Enterprise, we were running two databases – one for our books business and one for online subscriptions,” said Judith Scott, publishing system administrator and customer service manager at RMIT. “Our old subscription management system was unable to cope with complex orders, we had no real tracking system, and renewal notices, which are at least 50% of our revenue, were being written one by one.”

With implementation of THINK Enterprise complete, RMIT is now capable of processing subscription orders, renewals, offers, promotions, billing and payments in a matter of seconds. In addition to serving as the transaction engine for RMIT, THINK Enterprise acts as a business intelligence repository, enabling management to create hundreds of reports from sales data to make sensible renewal projections. Best of all, Scott described the installation of THINK Enterprise as a smooth and easy process.

“Business losses due to inefficient software can be frustrating,” said Mark Henley, VP of International Sales, THINK Subscription. “And even more discouraging can be losses in productivity due to the implementation of a new software platform. Our goal is to provide customers with a software program that is both state of the art and easy to use.”

About THINK Subscription
THINK Subscription is a leading provider of subscription management and fulfilment software to publishers, ASP, and new media vendors. THINK Subscription supports some of the world’s best-known publishing businesses including Blackwell Publishing, Cambridge University Press, Johns Hopkins University Press, Nature Publishing Group, Palgrave Macmillan and RMIT Publishing. Additional information is available at

About RMIT Publishing
RMIT Publishing is Australia’s leading electronic publisher of Australian content for the education, research, and business sectors. Since 1990, RMIT Publishing has established itself as an authoritative source of reference and research content both online and in print.


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