Courtyard by Marriott’s New Lobby Experience Unfolds in the Latest TV Spot
Bethesda, MD.- Courtyard by Marriott premiered this week its latest television commercial featuring the brand’s popular new lobby concept and design. Produced by mcgarrybowen of New York, the ad shows elements of the Courtyard lobby literally unfolding as guests interact with the space. The spot will air on ESPN, Comedy Central, The History Channel, CNN, FX, USA, Investigative Discovery, Spike and Bravo.
“I like to call this ad ‘Courtyard Origami,’” said Brian King, vice president, Global Brand Manager, Courtyard by Marriott. “We have nearly 40 hotels in North America that feature the new lobby and expect to reach 100 by year end. The ad illustrates how guests are using the public space for work, relaxation and socializing.”
With this new design, Courtyard is completely redefining the hotel lobby experience. Upon arrival, guests are greeted by bright, vivid colors and a completely new check-in experience. The latest news, local attractions and directions are available through the lobby’s GoBoard™ technology and the standard front desk has been replaced by more intimate welcome pedestals to create more personal and private interactions. The lobby also features enhanced food and beverage service at The Bistro – Eat. Drink. Connect.; a 24/7 Market for food, drinks and sundries, a variety of flexible seating options and free WiFi.
“Courtyard has developed a very strong and loyal customer base by listening to travelers and consistently giving them the choices they want,” said Mara Hannula, vice president of marketing strategy, Marriott International, Inc. “The brand is in the midst of a complete redefinition to keep up with the ever-changing needs of travelers and this spot shows guests how Courtyard has evolved to meet those needs.”
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