Norwest Venture Partners, NearbyNow, 1020 Placecast, Loopt and Sojern Demonstrate How Brands Can Use Location-Based Advertising to Find Their Audience at ad:tech San Francisco
Leading companies in location offer insights at reputable digital marketing conference’s first location-based advertising panel
(SAN FRANCISCO, Calif.) – April 15, 2009 - 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, will be joining panelists from Loopt, NearbyNow and Sojern on the first location-based advertising panel at ad:tech San Francisco – “Case Studies in Location-Based Advertising: Innovative Business Models That are Paying Off Today”.
The session, moderated by Josh Goldman, general partner at Norwest Venture Partners (NVP), will feature insights from Sam Altman, CEO of Loopt; Scott Dunlap, CEO of NearbyNow; Gordon Whitten, CEO of Sojern; and Alistair Goodman, CEO of 1020 Placecast, on the current reality of location-based advertising. Panelists are expected to discuss the new types of powerful, targeted advertising that are being delivered through location.
“We have been touting the necessity and demonstrating the value of location-based advertising for some time now,” said Alistair Goodman, CEO of 1020 Placecast. “We’re very excited that the medium is being recognized by ad:tech and look forward to contributing to this panel.”
Each of these startups is applying the concept of 1:1 advertising in unexpected ways – to local consumers, based on location information supplied by the user or service – and, as early leaders in the space, they will share both their successes and their challenges.
“Location has been a much-hyped subject matter in digital marketing over the last few months,” said Mr. Goodman. “We look forward to using this panel as a way to explain the opportunities and the challenges from those who have understood and utilized location’s potential from the beginning.”
The panel will take place on Tuesday, April 21st, at 3 pm in Moscone Center West in San Francisco.
About 1020 Placecast, Inc.
1020, Inc. is the developer and owner of Placecast™ Media, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, and Wi-Fi. 1020’s groundbreaking Placecast service recently earned the company the “OnMedia Top 100” Award, given to game-changing companies in the marketing, branding, advertising, and PR industries. Current advertisers include Microsoft Windows Mobile, FedEx Kinko’s, Avis and Budget Rental Cars and Hyatt Hotels. 1020 is funded by Voyager Capital and Onset Ventures. For more information about Placecast, visit www.placecast.net.
About Norwest Venture Partners
Norwest Venture Partners (NVP) is a global venture capital firm that has actively partnered with entrepreneurs to build great businesses for more than 48 years. NVP focuses on early and later stage investments in information technology including: enterprise and communications systems, semiconductor/components, software, services and Internet, media and consumer. The firm currently manages more than $2.5 billion in venture capital. It has offices in Palo Alto, California, Mumbai and Bangalore, India.
NVP has funded over 450 companies since inception,Some of the firm’s recent investments and transactions include Airespace (acquired by Cisco Systems), deCarta, KACE, LifeSize, mBlox, Omneon, OnMobile, Open-Silicon (acquired by Unicorn Investment Bank), Persistent Systems, Qumranet (acquired by Red Hat), Rackspace (NYSE:RAX), SideStep (acquired by Kayak), Spinnaker Networks (acquired by Network Appliance), Winphoria Networks (acquired by Motorola) Yatra, and Yipes (acquired by Reliance/Flag Telecom). NVP has also funded such market leaders as Actel Corporation, Cerent (acquired by Cisco Systems), Documentum, Extreme Networks, Forte Software (acquired by Sun Microsystems), PeopleSoft, Siara Systems (acquired by Redback Networks) and Tivoli Systems (acquired by IBM). For more information, please visit www.nvp.com
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