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Fresh new look for iomart Managed Hosting


Major rebrand reinforces market positioning as the natural choice for hosting

iomart hosting, the managed hosting and data centre services company, has introduced a new brand identity which reflects its focus on hosting.

The new branding, which was unveiled to iomart hosting customers on Monday, is the first in a series of steps which the company is undertaking in its mission to become the UK’s natural choice for managed hosting services.

iomart hosting’s new identity is intended to reinforce its commitment to integrating realistic and energy efficient stewardship into every aspect of its business, particularly its 4 UK data centres, for the benefits of its clients. The company is pro actively seeking to reduce cost at every opportunity: the cost of power, cost to the environment and cost of overall service.

Phil Worms, Marketing Director, stated: “Data centres and server rooms are by design, un-environmentally friendly buildings and they will never be ’green’. The internet is driving the world’s economy and the demand for computing power keeps rising and it’s a trend that does not show any signs of slowing. Over the past few months, we have implemented several initiatives which tangibly demonstrate our desire to sensibly address the issues that our industry faces.”

“For example, we are founder signatories of the EU Data Centre Code of Conduct committing us to implement the Code’s energy efficiency best practice, meet minimum procurement standards, and annually report our energy consumption. We have added a range of standard virtualised servers to our core product portfolio and we are about to roll out an online control panel, which provides every one of our hosting customers with real time access to their server’s energy and bandwidth consumption straight from the rack.”

“At the end of the day, iomart hosting sells peace of mind to its customers. Our customers expect high availability, resilience and guaranteed SLA’s as standard, but by hosting with us they also have the added confidence that we are actively seeking to reduce hosting operational costs, both financial and environmental, on their behalf.”

As part of the rebrand process, iomart hosting has extended its online presence through a new web site ,social networking sites such as twitter and Facebook. The new brand will be launched face to face at Internet World 2009 later this month.


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