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Edentity and JWT/rmg celebrate a successful revamp of the ParticipACTION website using the Agility Content Management System.


Toronto (ONTARIO) April 06,2009 – Edentity Web Systems Inc. is proud to announce its role in revamping the website, using the Agility Content Management System platform. JWT/rmg, the digital agency for the project, provided Edentity with the designs, information architecture and other materials to build a robust and engaging site on the Agility CMS.The site went live in November, 2008, and is proving to be a successful communications vehicle for ParticipACTION, the national voice of physical activity and sport participation in Canada.

The next-generation site includes user-generated images and videos, comments and ratings, page and shared content management in multiple languages.

“We are very pleased to welcome a site that promotes such an important cause into the Agility family,” says Jon Voigt, CTO of Edentity. “The site demonstrates some of the more advanced capabilities of Agility, such as handling user-generated video and integrating dynamic Agility content with Flash.”

“Edentity was able to implement the site on the Agility CMS under a very tight timeline. We are especially pleased with the integration of the Agility site and content with the Flash-based ‘Stories’ functionality,” says Artin Youssefian, Digital Strategy Director at JWT/rmg.

Since the website’s launch, almost 2000 Canadians have submitted their own stories about how moving more has made a difference in their lives. An online Wall of Inspiration displays all the stories, including a variety of text, photographs and video.

“We’re thrilled that Canadians are coming to our new website to tell us how they’ve made physical activity a part of their own lives,” says Kelly Murumets, President and CEO of ParticipACTION. “We’ve had a great response to our site and we’re hoping the online Wall of Inspiration will continue to inspire others to take action.”

The site is available at

About Agility
Agility is a Web content management system (CMS) for creating and managing vibrant, feature-rich websites. It is a framework for rapidly building sites to any design specification. It is a web-based tool for entering and editing content efficiently, streamlining multi-language requirements, maximizing search engine optimization, and more. Agility is available as a hosted service, which saves you the cost and overhead of managing the system in-house. It is a mature product developed by Edentity Web Systems and is running sites for Corus Entertainment, Cineplex Entertainment and Uncle Ben’s.

About ParticipACTION
ParticipACTION is the national voice of physical activity and sport participation in Canada. Originally established in 1971, ParticipACTION was re-launched in 2007 to help prevent the looming inactivity and obesity crisis that faces Canada. As a national not-for-profit organization solely dedicated to inspiring and supporting healthy and active living for Canadians, it works with its partners, which include sport, physical activity, recreation organizations, government and corporate sponsors, to inspire and support Canadians to move more. ParticipACTION is generously supported by Sport Canada and the Public Health Agency of Canada. For more information, visit

About JWT/rmg
JWT/rmg is the Digital arm of JWT, delivering integrated marketing solutions both online and offline in interactive marketing, direct marketing and sales promotion. JWT’s network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.

For more information, or to arrange an interview, please contact:

Michael Assad
Co-founder, CEO
Edentity Web Systems Inc.
Telephone: 416.591.2500



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