Celcom and RIM Launch the BlackBerry Storm Smartphone in Malaysia
Celcom continues to strengthen its BlackBerry offerings with the introduction of the award-winning BlackBerry Storm smartphone
Kuala Lumpur, Malaysia - Celcom (Malaysia) Berhad and Research In Motion (RIM) (Nasdaq: RIMM; TSX RIM) today introduced the BlackBery® Storm™, the world’s first ”clickable” touch-screen smartphone, to the Malayasian market. Distinguished with the GSMA’s Best Mobile Technology Breakthrough award at Mobile World Congress 2009, its innovative SurePress™ touch-screen responds like a physical keyboard by actually depressing ever so slightly when pressed and it supports single-touch, multi-touch and gestures for intuitive and efficient application navigation.
The BlackBerry Storm smartphone boasts exceptional performance, a stunning display, 3G (HSPA) network support, desktop-style web pages and advanced multimedia capabilities including a 3.2 megapixel camera with video recording, a powerful media player and an expandable memory card slot. In addition, the BlackBerry Storm includes a first class phone, easy access to popular IM and social networking services, built-in GPS and the industry’s leading email and messaging capabilities – all designed to give users an incredibly powerful, fast and intuitive mobile experience.
“Recognised as the market leader in the Malaysian mobile business industry, it is not surprising that Celcom continues to go a step further in offering only the best and most exciting products to ensure our customers’ telecommunications needs are constantly met,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer, Celcom (Malaysia) Berhad.
“BlackBerry smartphones have been adopted by millions of business customers to drive productivity gains. Building from success in the business world to also meet consumer desires, the BlackBerry Storm addresses the lifestyle needs of Malaysians. We will be offering the BlackBerry Storm smartphone to both the consumer and enterprise markets. This smartphone’s cutting-edge features and capabilities, together with Celcom’s broadband network coverage, will be an attractive offering to Celcom customers,” said Dato’ Sri Shazalli.
“The BlackBerry Storm brings a new and improved user experience to touch-screen smartphones and with its rich set of communications features and multimedia capabilities packaged in a chic design, it offers an excellent choice to customers who are looking for a powerful, fun and fashionable handset to suit their mobile needs. We are very pleased to be working with Celcom to bring the BlackBerry Storm smartphone to their consumer and business customers in Malaysia,” said Dany Bolduc, Regional Director, Asia Pacific at Research In Motion.
Dato’ Sri Shazalli further added that as Malaysia’s No. 1 mobile broadband provider with the widest broadband coverage, Celcom’s launch of the BlackBerry Storm is now more relevant than ever as more and more Malaysians depend on instant connectivity when communicating with friends, family and business associates. Celcom currently offers broadband coverage in 71% of the populated areas in Malaysia and boasts the largest mobile broadband community, exceeding 270,000 mobile broadband subscribers as of the end of February 2009.
The BlackBerry Storm smartphone will be available for Celcom customers in Malaysia from end April at RM2,499. Rebates will be available subject to promotion plans. For more information, please visit www.celcom.com.my/business.
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