Times Herald-Record Launches My Ride Web Show on Record Online
MIDDLETOWN, NY .— My Ride , a section on recordonline.com and in the Times Herald-Record newspaper targeted at Hudson Valley car enthusiasts, has added a weekly video show to its online offerings.
Since its inception, My Ride has always been focused on featuring the automotive passions of Hudson Valley readers, and the section has grown from simply featuring reader’s photos in the Times Herald-Record to a full-fledged interactive experience in print and online. In addition to reader-submitted photos, reader polls, a blog, and event and club listings, the section hosts “Ride of the Month” and “Ride of the Year” contests, plus a My Ride Jr. feature that showcases the automotive pursuits of the area’s younger readers.
The new Web show was a natural next step for Donna Kessler, a Times Herald-Record reporter and My Ride’s creator and caretaker.
“Running once a week in the newspaper, I needed another venue in order to get breaking news and weekend event announcements out to the local bike and car enthusiasts,” Kessler said. “People love to watch videos, so why not do a type of news show every week. Lo and behold, the ”My Ride Web Show“ was born.”
Produced by Multimedia Editor John Pertel, each show lasts about 4 or 5 minutes, and features Kessler discussing upcoming car shows and cruises and stories of interest to the My Ride audience. NHRA news and results were recently added, and updates about Oakland Valley Race Park will soon be added into the mix.
“My Ride has done a wonderful job at targeting a niche audience that was lacking before we launched it,” said Erik Gliedman, online news editor for the Times-Herald Record. “In launching the webcast we took another step in making this feature the number one online destination for custom car and bike fans in the Hudson Valley.”
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