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Increasing Customer Response with PURLS


April 4, 2009 For Immediate Release Tampa, Florida

By using Variable Data Printing to design personalized direct mail pieces for their clients, The Print Concierge is helping clients develop relationships with their customers. Now The Print Concierge is taking direct mail to the next level with the use of PURLs to increase customer response rates to those same direct mail pieces.

Lee Weiner, CEO of The Print Concierge, explained that PURLs personalized URLs integrate with direct mail marketing to create the ultimate in one-on-one contact with your customers.

We already know from studies done by the Direct Marketing Association that personalized marketing can triple the customer response rate, Weiner said. Using PURLs can increase that even more.

At its most basic, a PURL is a micro-website you can use to capture your customers responses to direct mail or e-mail campaigns.

The direct mail piece or marketing e-mail sends each customer to his very own website, where he can print out a store coupon, sign up for a special offer, or respond in some other way to the mail piece youve sent out, Weiner said. One huge advantage to using PURLs along with Variable Data Printing is that you can customize what you offer customers according to their buying preferences and any other information you have about them in your customer data base.

Providing a PURL with your direct mail piece, Weiner said, can increase response rates, customize interactive marketing efforts, increase the information you have about customers, convert more prospects into sales (and ultimately repeat customers), and track and measure marketing response rates quickly.

For example, he said, you can send out one direct mail piece to 500 customers in your database, and a different direct mail piece to another 500 customers in your database. By using the response rates captured by the customers PURLS, know which approach is more effective and use that one for the rest of the names on your database.

With todays new printing and direct mail technologies the possibilities are endless, and the upside potential is enormous. To find out what The Print Concierge can do for your business, contact Devin Herz or Lee Weiner at 1-866-994-9933, or find them on the Web at

We are looking to work hand in hand with companies to improve their brand image and to develop print marketing campaigns that will blow the viewers mind. We do this through the latest print and design technology with the most advanced equipment possible. Our recent tests have proved to increase results over static direct mail of up to 30%. Variable data printing is now affordable for even the small to medium businesses that understand the importance of marketing. We also will guarantee our clients great prices on all your commercial printing needs. We will help you from start to finish, we will develop the concept of your product, design it, print it and even mail it to your target audience. Put our creativity to work for you or email



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