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ArcSoft Launches ArcSoft SimHD™, for Upscaling Standard-Definition Files and DVD Videos to Near High-Definition Quality


Utilizes NVIDIA CUDA architecture for exceptional video output while maintaining low CPU consumption

Fremont, California - ArcSoft, Inc. announced today the retail version of ArcSoft SimHD, a plug-in for ArcSoft TotalMedia™ Theatre, its universal high-definition multimedia player. SimHD is ArcSoft’s in-house upscaling technology, which simply brings most standard-definition video to near high-definition quality. SimHD performs this video upscaling work by utilizing the NVIDIA® CUDA™ parallel computing architecture to solve complex calculations in a fraction of the time required on a CPU.

“Our newly released upscaling technology, ArcSoft SimHD, is available now in retail to allow viewers to obtain an HD-like viewing experience on the PC from the existing standard DVDs,” said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. ”The partnership with NVIDIA is an important step for us in delivering such an extraordinary experience to users with extremely sufficient power usage.”

TotalMedia Theatre takes advantage of the powerful graphics processing unit (GPU) in today’s PCs by using the NVIDIA CUDA architecture to provide sufficient power for SimHD‘s intensive post processing algorithms. NVIDIA GPUs are the only processors that can process these sophisticated algorithms in real time. The application is compatible with millions of NVIDIA GPUs from the GeForce 8 Series onwards, including GeForce® and Quadro® processing units line.

“What a great way to upgrade your existing library of DVDs! All you need is TotalMedia Theatre and an NVIDIA GeForce GPU, and you can instantly turn your movies into near-HD quality,” said Michael Steele, General Manager of Visual Consumer Solutions at NVIDIA. “ArcSoft SimHD is another great example of how GPU computing is changing the world and providing consumers with real value.”

TotalMedia Theatre with SimHD technology is currently available as a TotalMedia Theatre plug-in for end users. For more information about the product, please visit

NVIDIA (Nasdaq: NVDA), is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® graphics products, the professional design and visualization market with its Quadro® graphics products, and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit

About ArcSoft
ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit


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