Discovery Inks Branded Program Block Agreements with Major European Broadcasters
-- Over 130 hours of Discovery Channel branded programming blocks to air on kable eins, RTL, Barrandov TV and TV4 --
(Cannes) Discovery Communications, the world’s number one nonfiction media company, today announced several deals securing program blocks with European broadcasters. The agreements were brokered by Discovery Enterprises International, the company’s program sales and licensing arm, which is charged with driving sales opportunities with international third-party broadcasters and licensees.
“These deals represent our continued commitment to strengthening ongoing relationships with international broadcasters and forming new partnerships with third-party clients in order to extend Discovery’s extensive programming library and breadth of nonfiction genres to even wider international audiences,” said Caleb Weinstein, Senior Vice President, Discovery Enterprises International.
German commercial channel kabel eins, owned by ProSiebenSat.1 Media AG, has renewed its Discovery Channel branded block agreement through 2009. Consisting of 50 hours of content per year, the weekly branded block on kabel eins is called “K1 Discovery” and features the best of Discovery’s programming across a wide variety of genres, including science, technology, engineering, history and current events. This year marks the fifth consecutive year that “K1 Discovery” is part of the kabel eins schedule. Upcoming programs on the block include Extreme Engineering, Man Made Marvels and Weaponology.
Discovery has also signed a new program block agreement with RTL, one of the leading broadcasters in Croatia. The Discovery Channel branded block, which will broadcast through June 2009, airs weekly and includes 30 hours from such hit series as Storm Chasers, Man Vs. Wild , Hazard Pay, and Everest: Beyond the Limit. This deal has been extended to incorporate a DVD/Home Video licensing agreement with RTL and Net Zagreb in Croatia, where RTL will also promote Discovery DVD titles in the market.
Digital channel Barrandov TV, which launched earlier this year in the Czech Republic, has also signed on to include a Discovery Channel branded block as part of its line-up. The deal includes over 38 hours of content ranging from Europe’s Richest People to Austin Stevens: Snakemaster. Barrandov TV is owned by Moravia Steel, Inc.
In addition, Discovery recently renewed its branded block agreement in Poland with TV4. This deal will run until the end of June and the slot is called “4 Discovery”, airing Saturdays at 18:00. The block consists of 16 hours of shows such as Baby Mammoth, Future Car and Apocalypse How.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Enterprises International serves as the streamlined access point for all of Discovery Communications’ content franchises and brands, licensing properties in multiple markets including the UK, Japan, France, Germany, China, India and Russia. For more information, please visit www.discoveryenterprisesinternational.com. Discovery Networks International distributes 19 international brands, reaching 893 million cumulative subscribers with programming available in 35 languages. For more information please visit www.discoverycommunications.com.
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