Coca-Cola’s Top Environmental Sponsorship
To coincide with the 8th World Conference on Sport and the Environment, which is being held in Vancouver, Canada, Worldwide TOP Partner Coca-Cola has announced details of its environmental action plan.
The plan demonstrates how the company is using the Vancouver 2010 Olympic Winter Games as a forum to showcase its ”Olympic Games Sustainability Programme” and its ongoing environmental commitments.
The Programme was created through consultation with WWF-Canada and the David Suzuki Foundation, and includes targets of 100% collection of all PET containers in the Olympic Village and the venues during the Games, and 100% reduction in Olympic carbon emissions.
Live positively and run with the Torch
Coca-Cola is also rewarding Canadians who Live Positively and reduce their environmental footprint, by providing them with a once-in-a-lifetime opportunity to carry the Olympic torch in the build-up to the Games. Any Canadian who increases the amount they recycle, conserves energy and water and/or sets examples of environmental sustainability, can nominate themselves to become an Olympic torchbearer by logging on to www.icoke.ca.
Coca-Cola has announced that Gerald Butts, President and CEO, WWF-Canada has been nominated by Coca-Cola as its first environmental Olympic torchbearer. He said: “We are excited by Coke’s commitment to introducing an Olympic Games Sustainability Programme at the Vancouver 2010 Olympic Winter Games, and by its efforts to support Canadians in living more sustainable lives"
“Congratulations to Coca-Cola,” says Linda Coady, Vice President, Sustainability, VANOC. “This is an example of a business using its Olympic sponsorship to incorporate and highlight environmental innovation in its own practices.”
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