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Discovery Extends Global Hit Series Deadliest Catch and Man Vs. Wild to Wider International Audiences


WEBWIRE

Discovery Communications, the world’s number one nonfiction media company, today announced a raft of international program sales and home video agreements for Emmy®-winning series Deadliest Catch and critically acclaimed series Man Vs. Wild*.

“Discovery’s ability to engage audiences around the world with exciting nonfiction programming that transcends borders is unparalleled,” said Caleb Weinstein, Senior Vice President, Discovery Enterprises International. “Global hit series Deadliest Catch and Man Vs. Wild continue to capture large audiences and drive ratings worldwide, leading to increased demand from international broadcasters.”

Deadliest Catch and Man Vs. Wild are two of the highest rated series on Discovery Channel around the world. In the United States, Deadliest Catch is the number one nonfiction series in all of primetime cable among its target audience of men 25 - 54 (Source: Nielsen). In the UK, Deadliest Catch was the number one rated show in UK pay TV among men 25 - 39 in 2008 (source: BARB/TechEdge).

In addition to airing on Discovery Channel in 357 million homes and 170 countries around the world, Deadliest Catch also airs in the following markets via program sales agreements with international broadcasters: Greece on SKAI; Australia on Network Ten; in Canada via Astral Media; in Denmark, Norway and Sweden via Viasat Broadcasting; in Ireland on TV3; in Finland on Sanoma Television; in Switzerland via 3+ TV Group AG; in the UK on Channel 4; and in Bosnia, Croatia, Serbia & Montenegro, Slovenia and Macedonia on FOX Televizija.

Man Vs. Wild, which is also seen on Discovery Channel in 357 million homes and 170 countries around the world, is also broadcast in the following countries via program sales agreements: in Greece on SKAI; Spain on Sogecable; Chile on Diptel; Croatia on RTL Hrvatska; Ecuador on Television Nacional del Eucador Tevecuador; Germany on Kabel 1; New Zealand on Sky Network Television; UK on Channel 4; and in Bosnia, Croatia, Serbia & Montenegro, Slovenia and Macedonia on FOX Televizija.

Deadliest Catch and Man Vs. Wild have also achieved record home video sales around the world. Both titles are in the top 10 Discovery home video titles sold throughout the UK, Europe, Middle East and Africa. Deadliest Catch is also in the top 10 sold titles in Asia-Pacific region.

Deadliest Catch is available on home video in the UK by Go Entertain and Demand DVD; in the Netherlands by Dutch Film Works; in Romania and Czech Republic by Sound and Image; in Germany by Polyband; in Spain by Track Media; and soon to be in Poland by Media Service; Nordic by Nordisk Film; and Australia by Magna Home Entertainment and Time Life.

Man Vs. Wild is also available on home video in the UK by Demand DVD; Germany by Polyband; Russia by DVD Magic; in Bosnia, Croatia, Serbia & Montenegro, Slovenia and Macedonia by NET; Australia by Magna Home Entertainment; and soon to be Nordic by Nordisk Film.

Emmy®-winning series Deadliest Catch follows the brave men who do one of the deadliest jobs in the world - crab fishing in the Bering Sea. Deadliest Catch is produced for Discovery Channel by Original Productions.

Man Vs. Wild follows adventurer Bear Grylls uses his military training and daring spirit to demonstrate survival skills in extreme terrain and weather conditions in. Man Vs. Wild is produced for Discovery Channel by Diverse Productions.

About Discovery Communications

Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Enterprises International serves as the streamlined access point for all of Discovery Communications’ content franchises and brands, licensing properties in multiple markets including the UK, Japan, France, Germany, China, India and Russia. For more information, please visit www.discoveryenterprisesinternational.com. Discovery Networks International distributes 19 international brands, reaching 893 million cumulative subscribers with programming available in 35 languages. For more information please visit www.discoverycommunications.com.

*Note: Man vs. Wild featuring Bear Grylls is also know as Born Survivor in the UK and Ultimate Survival across Europe, Middle East and Africa.



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