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U.S. Mobile Marketing Trends To Take Global Stage At 3GSM World Congress


Omnicom agency CEO Nihal Mehta of ipsh! to discuss how promotional services and technology can drive content-based services

San Francisco & Barcelona — Feb. 3, 2006 – Nihal Mehta, co-founder and CEO of ipsh!, the North American leader in mobile marketing with over 500 implementations, will discuss “Promotional Tools to Drive the Take-Up & Usage of the Big Content-Based Services” on a panel at the 2006 3GSM World Conference in Barcelona.

Although mobile marketing is a more recent entry in the U.S., compared with Europe and Asia, the market size and its proximity to global brands and media firms has made the case-studies of ipsh! highly anticipated by mobile marketers worldwide. Multimedia is quickly becoming part of brand marketing campaigns, in the form of mobile, video, RSS and podcasts. Mehta will discuss real-world examples of major brands experimenting with the medium and their results and best practices.

The session will be on February 15 at 5:15 pm local time and will feature other distinguished panelists representing the mobile and entertainment industries, including Eric Mika, managing director international for Variety, and Richard Reece, CEO of Merlin Mobile.

Sought for his insight into the interaction between youth culture and marketers, Mehta has earned distinction as one of Advertising Age’s Top Twenty Marketers in their 20s, as well as profiles in The Hollywood Reporter, Los Angeles Times, San Francisco Chronicle, The Financial Times and Tech-TV, among others.

Mehta’s case-studies present some of the first-ever mobile marketing statistics for North America since 2001. He is known for releasing exclusive market statistics when speaking at marketing and advertising conferences, such as Ad-Tech, the Mobile Marketing Boot Camp sponsored by the Mobile Marketing Association, Mobile Entertainment Summit, CTIA and Future-M at UC Berkeley.

ipsh! recently partnered with WE: Women’s Entertainment on its mobile marketing campaign for the new show, “Style Me with Rachel Hunter,” to let viewers receive weekly style tips from Hunter directly via their mobile phones. The company has worked with a number of other major brands, including ABC, American Express, AOL/Time Warner, Bertelsmann, British Airways, Budweiser, Dunkin’ Donuts, EMI, Kellogg’s, HBO, McDonald’s, Reebok, Universal, Warner Bros.

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About ipsh!

ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 400 successful campaigns since the company’s inception in June 2001. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. ipsh! is a wholly owned subsidiary of Omnicom Group Inc. For more information, visit

Omnicom Group Inc (NYSE: OMC – News: is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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