Entertainment Software Association Welcomes 505 Games

Global Video Game Publisher Becomes Third New Member of 2009

Washington, DC – 505 Games is the newest member of the Entertainment Software Association (ESA), the trade association announced today. 505 Games is the third company to join the ESA in 2009, bringing total membership to 23 companies and underscoring the ESA’s role as the voice of the U.S. computer and video game industry.

“505 Games joins a diverse group of entertainment software companies all working toward the same goals,” said Michael D. Gallagher, CEO of the ESA, which represents U.S. computer and video game publishers. “We are glad we can add 505 Games’ creativity and ideas to the ESA’s efforts to promote the computer and video game industry.”

With its deep experience and proven success in interactive entertainment worldwide, 505 Games is driving the industry forward with innovative games for the whole family that integrate today’s leading brands. Working with top-tier partners such as Discovery Kids, Warner Bros., and IMG/Fashion Week, 505 Games is creating video games for all audiences, on all platforms.

"We launched the business in 2008 with the goal of creating great interactive entertainment for the entire family,” said Adam Kline, president of 505 Games’ North American operation. “Our strategic partners help us reach our audiences, and our games help extend their brands into this exciting and growing category.”

About 505 GAMES (U.S.)

Based in Los Angeles, CA, 505 Games (U.S.) is the North American division of 505 Games, a global videogame publisher. The U.S. operations launched in May, 2008 to bring quality interactive entertainment to North America on all game platforms including Microsoft Xbox 360™, Sony PlayStation® 2, PlayStation® 3, PSP, Nintendo Wii™ and DS, as well as PC, online, and mobile. The company’s management team hails from the leaders in global entertainment including major motion picture studios, videogame publishers and leading game development studios. 505 Games offers a broad selection of videogame titles in all genres for players of all ages.

About the ENTERTAINMENT SOFTWARE ASSOCIATION

The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the E3 Expo, business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.