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Akamai Accelerates Resulting in Four Times the Performance Gain


Acceleration of dynamic content led to significant impact on performance, retention and overall user experience

CAMBRIDGE, MA . — Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Tetris® Friends Online Games ( by Tetris Online, Inc. has seen marked improvement in site performance since implementing Akamai’s Dynamic Site Delivery solution. Building on the global popularity of the game, Tetris Online switched to Akamai for a solution that would support the international launch of Tetris Friends Online Games.

Since turning on Akamai, Tetris Friends Online Games has tracked increased site speed of more than four times, coupled by decreased game load times and faster access to other digital assets on the site. As Tetris Online looks to continuously optimize the performance of Tetris Friends Online Games for the millions users who access it monthly, they plan to continue to accelerate more assets using Akamai’s platform. Tetris Friends Online Games has already reduced its total bandwidth costs by 70 percent due to offloading traffic from their servers to Akamai’s globally-distributed platform. In addition, the site has seen a large reduction in latency.

“Akamai has already exceeded our expectations in many areas, making it the clear choice for addressing our short-term and long-term business needs,” said Casey Pelkey, Tetris Online’s vice president of marketing. “From a performance standpoint, Akamai began delivering impressive results from the moment we implemented them into our online product. Our largest performance gains are clearly being seen from international traffic, especially with improvements in repeat visits. We’re confident our audience, both users and advertisers, will greatly benefit from Akamai’s solution.”

To optimize the delivery of rich, heavy Web pages and dynamic content, Tetris Friends Online Games is leveraging Akamai’s globally-distributed content delivery and acceleration platform to improve performance and drive increased consumption for an overall higher quality Web experience. In order to increase share of audience within the highly competitive online entertainment sector, Tetris Online, Inc. is providing Tetris fans with hassle-free access to an unprecedented line-up of authentic Tetris games.

“Online gaming sites have a passionate user base with increasingly high standards. Therefore, the gaming experience needs to be close to flawless in order to stay competitive,” said Tim Napoleon, chief strategist for digital media, at Akamai. "As content continues to grow more rich and dynamic; therefore, many traditional content delivery networks are challenged to meet the needs of their customers. Akamai’s ability to accelerate dynamic content for Tetris Friends Online Games has immediately resulted in more pages served, more games played and increased user engagement. As competition within the online entertainment arena increases, site performance and the overall end-user experience are critical business issues that Akamai’s solutions can help solve.


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