Walmart Expands Home Portfolio with Launch of New Brand
Your Zone™ to Offer Home Décor for Teens
Bentonville, Ark. - Walmart today announced the launch of Your Zone, a new home furnishings collection for teens now arriving in stores nationwide and on Walmart.com. The introduction of the teen brand is another way Walmart delivers on its promise to help people save money so that they can live better.
“Your Zone provides a platform for teens to create their own space and express their evolving personality, for less,” said Linda Hefner, executive vice president of Home at Walmart. “The Your Zone collection further strengthens our branded product offering. Teens love the fun products, and Moms love the unbeatable prices.”
Bedding and furnishings designed to be versatile and interactive will inspire teens to create a living space uniquely their own. Bedding is available in bright, fun patterns and reversible solids, and includes comforter sets priced from $28 to $40, sheet sets from $12 to $24, and window treatments for under $15. Interchangeable rugs, pillows and throws are also available to personalize the look, along with bulletin boards, display shelves, and other accessories. Furniture and lounge seating will arrive in stores in late spring to round out the collection.
Your Zone is the latest addition to Walmart’s growing Home proprietary brand portfolio, which includes Better Homes and Gardens, Canopy, and MainStays.
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Walmart Stores, supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $296 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com. Online merchandise sales are available at www.walmart.com.
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