SeaChange Powers South Asia’s First All DNxHD TV Channel

SeaChange Systems at Sakshi TV Enable One of India’s First HD Channels to Deploy End-to-End Avid DNxHD Workflow

ACTON, Mass. - SeaChange International (NASDAQ: SEAC), a leading global supplier of high-definition and standard-definition broadcast playout and workflow solutions, announced today that its digital video system is putting South Asia’s first complete Avid DNxHD broadcast operation on air at Sakshi TV. The all-news broadcaster is using SeaChange’s Broadcast MediaLibrary/MediaClient play-to-air platform to support its end-to-end Avid DNxHD workflow, joining a rapidly growing roster of Indian TV operators who have deployed SeaChange systems.

SeaChange’s native support of the Avid DNxHD high-definition production codec format has helped Sakshi TV become one of the first news operations in the world to build its entire workflow - from acquisition to playout - on the HD format. Sakshi’s SeaChange platform, which includes the flexible MCL software-based codec with DNxHD support, allows the broadcaster to frame-accurately ingest and natively play back HD content in the DNxHD format. The BML/MCL system is working in conjunction with Marquis Broadcast’s Medway media transfer and format conversion software, facilitating the movement of video files between Avid News Cutter and Media Composer editing workstations and the BML play-to-air server.

“SeaChange systems have played a major role in helping Sakshi TV to not only become on of India’s early HD broadcasters, but also deploy one of the world’s first end-to-end DNxHD workflows,” said Ms. Geetha, CEO, Sakshi TV. “The high-profile nature of our deployment left no margin for error, and we were and continue to be confident that our SeaChange system is up to the challenge.”

Systems specification and integration for Sakshi TV’s end-to-end HD news channel was completed by MediaGuru Consultants, an independent media consultant in India.

“SeaChange’s software-based MediaClient codecs offer the distinct advantage of being able to natively play out DNxHD encoded content at 120 mpbs in 720p format,” said Sanjay Salil, managing director, MediaGuru Consultants. “The technology and the local service and support from its India office were key factors in our decision to deploy SeaChange systems for playout at Sakshi TV.”

SeaChange’s range of proven content storage, streaming and management solutions, including the FML200 flash memory-based ingest and play-to-air server, and its latest Broadcast MediaLibrary/Broadcast MediaClient play-to-air storage system and SD/HD software codecs, will be on display during NAB2009, April 20-23 in Las Vegas in SeaChange’s booth SU12009. Demonstrations will underscore why broadcasters of all sizes in all parts of the world continue to make the BML/MCL their digital video foundation.

About Sakshi TV
Change is the new word for undying hope and faith across the globe. So is the case with the ever dynamic media industry of India. Leading media conglomerate with an established print presence – Sakshi group of Andhra Pradesh is bringing to the world its first ever complete end to end HI-DEFINITION news & current affairs channel. The channel has some more firsts to its credit that include:

* First channel to deploy Hi-Definition DSNG Vans.
* First channel to have a fleet of DSNG Vans spread across the length and breadth of the country.
* First channel to have a team of talented people from varied cultures and backgrounds.
* First channel with the most advanced studio facility.

About MediaGuru
MediaGuru integrates capabilities to provide a customized consulting solution for setting up media channels from end to end or revamping existing ones. MediaGuru was founded in 2003. With ever growing demand in media, Mediaguru Consultants has set up and launched a 24*7 national news & current affairs channel, Channel 7 for India’s no. 1 Hindi daily Dainik Jagran. It is now known as IBN 7 and is a part of the TV18 - CNBC group and series of TV station launches from Manorama News in south India to CSB News in Dhaka which is Bangladesh’s first private 24*7 news channel.

About SeaChange in Asia Pacific
Throughout Asia Pacific, the SeaChange sales and service organization has bases in Sydney, Seoul, Beijing, Shanghai, Singapore, Mumbai, Manila and Tokyo, each providing localized integration, deployment and ongoing support for the region’s growing media industry.

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.