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Cox Communications Chooses NDS to Implement a Full Suite of tru2way Interactive Applications



* NDS has been chosen by Cox Communications to implement a full suite of next-generation interactive applications for their tru2way platform
* The applications will be rolled out to Cox customers this summer, along with the new Cox user interface (UI), also being implemented by NDS
* This announcement further establishes NDS’ commitment to the US cable market and to the delivery and secure implementation of tru2way applications

COSTA MESA, USA - NDS, the leading provider of technology solutions for digital pay-TV, today announced that it has been chosen to implement an enhanced suite of interactive applications for Cox Communications on their tru2way set-top boxes (STBs). The applications offer a wide range of entertainment and information services for subscribers including: integrated telephony services, email, news, sports, weather, games, movie listings, Mosaic video channels, widgets, horoscopes and lottery results, as well as a customer care facility.

The enhanced suite of interactive applications has been developed to more closely complement the new UI design currently being implemented by NDS for Cox, which integrates program information for Cox’s existing service offerings of Video On Demand (VOD), digital video recorder (DVR) and linear channels, into an intuitive, user-friendly UI.

“Staying true to our commitment to customers to ensure simple and intuitive navigation, Cox worked closely with the NDS design and development teams to ensure that the final product suite, while providing advanced services, remains user-friendly and fits seamlessly within the new UI framework,” said Steve Necessary, Vice President of Video Strategy and Product Development at Cox. “We achieved all of these goals thanks to the extensive knowledge and resources of the NDS team. The integration and implementation of these interactive applications is proving to be a smooth process thanks to the expertise and close collaboration between Cox and NDS.”

“Based on our vast experience of UI and electronic program guide installations around the world, NDS was confident that we could supply the development expertise Cox was looking for in the creation of its customized platform,” said Steve Tranter, Vice President of Broadband and Interactive for NDS. “We have a great depth of understanding of design and development of tru2way applications which we leveraged to produce a next-generation tru2way solution that we trust will exceed the expectations of Cox’s customers.”

Tru2way technology is a common software platform that will enable cable companies, consumer electronics companies, content and technology developers and others to extend interactivity to a TV, STB or DVR.

NDS and Cox have been working together for more than a year on a variety of technology deployments beginning with the implementation of NDS’ IEX automated STB testing solution. During this time, the collaboration has grown ever deeper in the drive to move forward with next-generation, interactive and user-friendly applications designed to engage and excite Cox’s audiences.

NDS will be showcasing its leadership in UI, EPG and interactive application design and development at NCTA in Washington DC from April 1-3, 2009, Booth ES-19 and at the CableNET stand. For customer appointments, please contact Katy Flores at

About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on more than 99 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 108 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 17 million units deployed. (Deployment figures as of 31st December 2008)

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See for more information.


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