Planet Green Partners with Green Apple Festival and Earth Day Network to Promote America’s Largest Earth Day Action
-- Nationwide Volunteer Registration launches Today on PlanetGreen.com --
Silver Spring, Md.- Planet Green, Discovery Communications’ global, cross-platform environmental brand, today announced that it is partnering nationwide with the Green Apple Festival and the non-profit organization Earth Day Network to promote environmental volunteer activities in ten U.S. cities including New York, Boston, Washington, D.C., Atlanta, Chicago, Denver, Austin, Los Angeles, San Francisco and Seattle from April 17-19. In addition to a “call to action” airing on Planet Green, the first and only 24/7 eco lifestyle channel, PlanetGreen.com will host the volunteer event registration and some of the network’s most dynamic experts and personalities will be masters of ceremonies at “Thank You” concerts in the participating cities.
“On-air, online and in the daily lives of our audiences, Planet Green’s mission is to engage and empower people to take action and make a difference in their homes, their communities and for the future of our planet,” said Laura Michalchyshyn, President and General Manager, Planet Green. “Green Apple Festival has created an amazing cross-country volunteer opportunity for people to participate in projects that target issues in their own backyards. Green Apple Festival’s Earth Day Action Weekend is a perfect extension of the content and resources Planet Green offers 365 days a year.”
Starting today, Planet Green viewers will be encouraged to go to planetgreen.com/volunteer to sign up for volunteer opportunities in their city of choice through a special promotional spot. Once on PlanetGreen.com, volunteers can choose from a number of different events offered in each city.
The weekend of activity and service will culminate on Sunday, April 19 with free night time “Thank You” concerts for volunteers at popular music venues in each participating city. In Washington, D.C., “Earth Day on the National Mall” is a free festival open to volunteers and to the public that will feature performances and speakers throughout the day. Hosts and experts from a number of Planet Green’s popular series will be on-hand to inspire crowds in a number of locations including Steve Thomas of RENOVATION NATION in Washington, D.C.; Holter Graham, co-host of WA$TED!, in Boston; Jodi Murphy of TOTAL WRECKLAMATION in Chicago; Boise Thomas of ALTER ECO in Los Angeles; Summer Rayne Oakes, author, activist and Planet Green correspondent in New York City; and, Graham Hill, TreeHugger Founder, in San Francisco.
In addition to partnering with the Green Apple Festival this April, Planet Green will lead Discovery Communications’ company-wide, multi-platform “Earth Month” initiative to help inspire, inform and motivate people of all ages to take action for the future of the planet. Discovery will feature original eco-focused content across its family of networks, digital platforms and mobile channels.
About Planet Green
Planet Green is Discovery Communications’ global, cross-company initiative that includes the first ever 24/7 television network dedicated to green living, and launched on June 4, 2008. Planet Green, is the multiplatform media destination with a mission where people of all shades of green can pursue living their legacy for a better planet -on their own terms. Planet Green’s unique content, tools and information enlighten, empower and most certainly, entertain. Planet Green is available in high definition on Planet Green HD. Planet Green’s platforms include leading eco-lifestyle website TreeHugger.com and the solutions-oriented PlanetGreen.com.
About Green Apple Festival
Now in its fourth year, the Green Apple Festival began in New York City as an environmental and music event and has grown to become the country’s largest coordinated and interactive Festival dedicated to observing and preserving the environment. From its origins in 2006 as a New York City event, through last year’s expansion to eight cities with an overall attendance of 200,000, organizers now will present an impactful series of community projects in ten cities to unite individuals, families and civic leaders in making greener life choices and stemming the tide of climate change. Green Apple Festival was founded by executive producer Peter Shapiro and Zenbu Media, a music media company. Since 2007, Green Apple Festival has worked closely in partnership with Earth Day Network.
About Earth Day Network
Earth Day Network was founded on the premise that all people, regardless of race, gender, income, or geography, have a moral right to a healthy, sustainable environment. Our mission is to broaden and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable environment. We pursue our mission through a combination of education, public policy, and consumer activism campaigns. Our campaign and programs are predicated on the belief that an educated, energized population will take action to secure a healthy future for itself and its children. Earth Day Network has a global reach with a network of more than 17,000 partners and organizations in 174 countries. More than 1 billion people participate in Earth Day activities, making it the largest secular civic event in the world.
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