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Phoenix Honda Insight Hybrid Goes On Sale at Arizona Dealer


The all-new 2010 Honda Insight goes on-sale March 24th at Bell Honda in Phoenix.

The distinctively styled, five-passenger, five-door dedicated hybrid vehicle is powered by an Integrated Motor Assist™ (IMA™) system comprised of a 1.3-liter i-VTEC® gasoline engine and a 10-kilowatt electric motor that together contribute to an EPA-estimated city/highway fuel economy rating of 40/43 miles per gallon. The Insight Contacts features the Ecological Drive Assist System (Eco Assist™), an innovation that can further enhance efficient vehicle operation while providing feedback related to individual driving styles.

Additional information is available online at

A sleek exterior blends design elements from the original 2000 Insight’s highly aerodynamic side profile with a front-end design similar to the hydrogen-powered FCX Clarity, a marquee environmental product for Honda. The interior offers a roomy passenger environment with a configurable rear seating and cargo area that benefits from 60/40 split fold-down seats.

Major features standard to the Insight LX include front, front-side and side-curtain airbags; an anti-lock braking system; a continuously variable automatic transmission (CVT); Eco Assist; automatic climate control; tilt and telescope steering column; manual driver’s seat height adjustment; power windows; a four-speaker AM/FM audio system with CD player and auxiliary audio input for external digital music players; and much more.

A more premium version of the Insight is also available. The Insight EX adds to the Insight LX features with Vehicle Stability Assist™ (VSA®); alloy wheels; cruise control; steering wheel-mounted paddle shifters; an upgraded audio system with six speakers; USB audio interface; a center console with armrest and storage compartment; heated side mirrors with integrated turn signals; and much more.

The Insight introduces Eco Assist to help drivers achieve improved real-world fuel economy. Eco Assist is a feature designed to help drivers optimize fuel efficiency for their given set of driving conditions. Pressing the ECON button can further enhance the efficiency of multiple vehicle systems: throttle control, CVT operation, idle-stop duration, air conditioning and cruise control operation (EX only). Eco Assist also provides feedback about driving style via a 3D-appearing background within the speedometer. The background changes colors from green to blue to reflect how efficiently or inefficiently the driver is accelerating or braking (green = efficient). The driver’s results are continuously tracked as fuel-economy ratings are shown per drive cycle and on a lifetime basis in the form of plant-leaf graphics that appear in the Multi-Information Display (MID).

Bell Honda in Phoenix will debut the new Insight to Arizona car shoppers on March 24th.

Residents can get advanced price quotes on the Honda Insight, which is expected to start under $20,000, by visiting

About Bell Honda:
Bell Honda is located on the southwest corner of 7th Avenue and Bell Road in Phoenix, Arizona. The dealership is just two miles south of the 101 Freeway at the 7th Avenue exit and an easy drive from Scottsdale, Tempe, Glendale, Mesa, Chandler and Arrowhead . They service and sell the largest selection of new and used Honda cars.


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