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New “Underground” Web Site for Enhanced Health, Strength, Beauty


Americas Nutrition clicks with “underground” look; advanced e-commerce features; technology partner enables new search systems for unequaled ease of use.

Visitors to may wonder, “What’s up with the site’s earth, grass and sky motif?” The site’s CEO says the “underground” look is based on a simple premise: True strength and real beauty come from deep down; “underground”, beneath the surface. Company CEO, Michael Hart, today announced the launch of a new site with the clear mission of “helping to build a better you.”

“It all starts with a healthy lifestyle, a nutritious diet, and the right combination of vitamins and supplements,” said Michael Hart. “With so much hype and myth out there, our goal was to create a site that helps top performing health, strength and beauty products rise to the top. Plus, the site’s educational product information and imagery showcases products better than if you were holding them in your hand. Then we worked with our technology partners at AVID Commerce to make specific products easy to find and the whole web site super easy to use.”

“The new site has been developed using the latest AVID Enterprise E-commerce platform” said Stephen Antisdel, managing director of AVID Commerce. “The search features on the site are amazing. Our platform allows users to narrow their search criteria by product, health concern, age, gender, price and more. Finding the best products for your health and beauty needs has never been easier.”

Michael Hart added, “We spent months working with the AVID Commerce team to create a world-class experience. The new site features a wide array of user friendly tools including modal page display, intelligent site search, multi-variable search refinement, plus we’ve added user reviews, user ratings, and product suggestion technologies. We are excited to help people find what fits them best.”

Americas Nutrition is based in northwest Indiana. Its technology partner, AVID Commerce is based in southwest Michigan.

About Americas Nutrition:

Since 1999, Americas Nutrition has become the premier resource for health products, sports supplements, and beauty items, in one convenient online destination. The company offers a broad selection of quality products with comprehensive product information in an easy-to-navigate format. Americas Nutrition customers enjoy the convenience of discounted or free shipping, a 100% satisfaction guarantee, a 125% best price assurance, and the convenience of speaking with the company’s live support staff. Americas Nutrition is focused on “helping to build a better you” through continuous improvement, consistently developing better ways to serve its customers, and helping them achieve their health and nutritional goals. For details visit – Helping to Build a Better You.

About AVID Commerce

AVID Commerce is the creator of proprietary e-commerce applications and related technologies employed in the design, development and marketing of high-performance, Internet properties. AVID Commerce clients have achieved exceptional results online with national recognition for growth and scale including the Inc. 500 award, Internet Retailer’s 500 Largest E-commerce Web Sites award, the 100 Best Web Sites award, and others for client companies such as,,,,,, and For details visit - Art and Science.


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