Bebo Extends Reach Throughout Europe
Bebo connects European users through its Lifestream platform with everyone and everything they care about
Bebo expands into France, Germany, Italy, Spain and the Netherlands
Premier international entertainment and media publishers including AlloCiné, RTL’s Clipfish and Telecom Italia owned Yalp!, incorporated in Bebo’s global Open Media Platform
New York and London . - AOL People Networks today announced the launch of Bebo across a series of key European territories, and opened its doors to established and emerging media brands AlloCiné, Clipfish, Telecom Italia owned Yalp!, Diagonal View and Preview Networks’ Filmtrailer.
Bebo is a social experience that helps individuals discover what’s going on with their world and helps the world discover what’s going on with them. Bebo’s Lifestream platform affords users a simple way to connect and keep up with everyone and everything they care about irrespective of which medium they use or where the activity takes place, be it on YouTube, Flickr, Twitter, Facebook, Myspace or another site.
Translated in French, German, Italian, Spanish and Dutch, the new Bebo experience in each of these territories (www.bebo.com)*, marks Bebo’s continued international expansion. Bebo has already gained a strong following as a social experience in the U.K., U.S., Ireland, Australia, New Zealand, Canada and Poland with more than 22 million** unique visitors worldwide.
“The proven success of our platform in the UK and Ireland positions us well to expand into these dynamic continental European markets. The social networking audience is growing rapidly and our new sites will allow local users to connect with other users, entertainment and brands, both globally and locally. The richness of our experience lies in the user’s ability to express him or herself – as evidenced in our new Lifestory feature – and in the ability to connect to people, media and brands through the Lifestream and our Open Media Platform,” said Nicole Vanderbilt, VP International, Bebo.”
On Bebo, users connect with both existing friends and with other users who share common interest and similar tastes. Through the Open Media platform and the Lifestream, they can discover and share the media they love wherever it lives. With the new international expansion, the social network is adding several channels of premium entertainment content from major local and global entertainment brands and emerging media companies.
Bebo’s new media partners, including AlloCiné, RTL’s Clipfish, Telecom Italia owned Yalp!, Diagonal View and Preview Networks’ Filmtrailer will be incorporated in Bebo’s groundbreaking Open Media platform. RTL’s Clipfish and Telecom Italia owned Yalp!
will allow users easy access to a plethora of premium content in their local language, while AlloCiné, the leading European portal dedicated to cinema and TV series, will launch four new channels on Bebo as TV series progammes (latest news in TV series), cinema programmes (latest news in the film world) and upcoming trailers www.bebo.com/allocine).
AlloCiné will also launch 4 channels in the UK showcasing trailers for films ‘out this week’, upcoming films, interviews and special reports (www.bebo.com/screenrush), and in France Merci Qui! - a dedicated programme to classic movies (www.bebo.com/merciqui).
Clipfish, one of Germany’s leading video portals, will offer selective channels on Bebo Germany including popular formats such as: Clipfish comedian Daniele Rizzo (www.bebo.com/danielerizzo) and his interviews with movie stars from around the world; Astroclip, the Clipfish Astrology Channel with video horoscopes for younger audiences, and moviemag with reviews of all major movie launches in Germany. Furthermore, the parties plan to allow Bebo users in Germany to use Clipfish on Bebo’s German video upload page, and plan to include on each video on (www.clipfish.de) an icon to ‘share this video’, enabling users to share Clipfish video with their friends on Bebo Germany.
Mathias Blüm, Managing Director of Clipfish, added: “We are glad to team up with Bebo for its launch in Germany. Bebo offers an excellent platform to distribute a range of Clipfish channels and help us reach a different audience. We are looking forward to a successful partnership, and plan to offer further channels in the future.”
Finally, Filmtrailer will allow users in France, Germany, Italy, Spain and the Netherlands easy access to a plethora of the latest Hollywood releases in their local language.
“Bebo understands how their next-gen users interact with entertainment content”, commented Heather Stevenson of Preview Networks. “We are pleased to be able to provide a quality offering of local language cinema trailers for this community to interact with.”
To increase viral opportunities for media owners and publishers, Bebo has created a “Share on Bebo” (http://www.bebo.com/c/share/help) button for publisher sites, making it simple to implement and creating a two-way conversation between the publisher and Bebo platform. When a user shares his or her favourite media content, a status update will appear in the user’s ”sayings“ and in their ”Lifestream”, virally spreading the news to his or her entire network and driving traffic back to the media owner or publisher.
Bebo forms the centrepiece of the AOL People Networks business unit. People Networks’ collection of community platforms help improve people’s lives by connecting them with everyone and everything they care about. People Networks does this through a web-based experience on Bebo.com, through desktop clients and mobile devices. At the heart of People Networks is the Lifestream, a real-time, platform for aggregating and distributing social feeds across mediums.
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