Msnbc.com Mobile now showing video
NBC News programs now available on msnbc.com mobile; new video and ad capabilities powered by Transpera
REDMOND, Wash. and SAN FRANCISCO, Ca. - Msnbc.com announced that video from NBC’s top-rated news programs are now available to millions of consumers at http://msnbc.com, its popular mobile Internet site. Msnbc.com mobile now features branded video destinations for “Today,” “NBC Nightly News with Brian Williams,” “Meet the Press,” “Dateline,” “Countdown with Keith Olbermann,” and “The Rachel Maddow Show.”
Consumers can also easily access breaking news video from their mobile device. In addition to having sports scores, politics, travel, local news, and now video at their fingertips, mobile users will soon be able to enjoy even more video. Msnbc.com mobile will soon feature video from MSNBC TV’s “Morning Joe” and “Hardball with Chris Matthews.”
Transpera, the largest premium mobile video delivery and advertising network in North America, powers the video and integration of targeted, dynamic mobile advertising into msnbc.com’s mobile web service. The integration of innovative new advertising capabilities offered through Transpera’s ad platform introduces new revenue opportunities for msnbc.com, an industry leader in mobile advertising concepts and sales.
For advertisers, this presents another opportunity to connect with the highly engaged and desirable audience of America’s #1 news site* on its popular and rapidly growing mobile platform. Among the mobile ad avails are targeted 5-15 second Peek™ pre-roll video coupled with display advertising, that are uniquely suited for the mobile user.
“Msnbc.com mobile has experienced tremendous growth and the popularity of our video player is undeniable,” said Charlie Tillinghast, president of msnbc.com. “We’ve successfully combined the two -- answering both consumer and advertisers’ demands -- and delivered an immersive mobile experience that enables users to enjoy our high-quality news video anywhere and anytime.”
According to Nielsen Online, msnbc.com was named the number one Current Events and Global News site for the ninth consecutive month, with more than 41 million unique visitors in February, 2009.* Additionally, as reported in Nielsen Mobile’s January 2009 report “Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” news remains among the top 5 most popular categories for video viewing on the mobile phone.
“Adding video truly enhances the mobile news experience,” said Frank Barbieri, founder and CEO of Transpera. “We’re honored to bring that capability to the msnbc.com mobile service, and their millions of users who can now get immediate access to video news they care about.”
Msnbc.com http://www.msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).
Transpera is the largest premium mobile video delivery and advertising network in North America. The company’s award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Transpera currently powers mobile video channels for such premium online video brands as AccuWeather.com®, Associated Press, Break.com, CBS News, Discovery Communications, ebaum’s World, Fox Reality Channel, maniaTV, msnbc.com, MTV Networks, Next New Networks, Revision3, Showtime, Travel Channel, The Weather Channel®, and more. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, First Round Capital Ventures, and Labrador Ventures. For more information, visit www.transpera.com http://www.transpera.com
*Source: Nielsen Online
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