Hathway Becomes the First Indian Digital Cable Service Provider to Launch DVR Services based on NDS XTV™ DVR Technology
* Hathway has launched the first cable Digital Video Recorder (DVR) service in India, protected and powered by NDS XTV™ DVR technology
* The NDS XTV™ DVR solution enables Hathway subscribers to pause live TV and record, play back, rewind and fast forward the recorded content for viewing when they choose
* NDS solutions extend Hathway’s technological lead in the provision of innovative TV services, both now and in the future
MUMBAI, INDIA - NDS, the leading provider of technology solutions for digital pay-TV, today announced that Hathway, the leading digital cable provider in India, has launched its ground-breaking Digital Box PLUS DVR solution, based on NDS XTV™ DVR technology. The new DVR solution will enable subscribers to take control over what they watch and when they watch it.
The NDS XTV™ DVR solution gives Hathway subscribers the ability to record one television channel while viewing another one. Subscribers can now pause, record, play back, rewind and fast forward recorded content for viewing when they choose. With NDS XTV DVR, Hathway delivers a compelling variety of content and on-demand digital television to viewers, and is well positioned to offer additional, advanced, next generation solutions in the future.
Hathway has a history of firsts in the Indian cable TV market. It was the first cable operator to move to digital, the first to implement a middleware solution and customised electronic program guide (EPG), and is now the first to launch a DVR solution. This fast adoption of new technologies places Hathway at the forefront of the Indian pay-TV sector and in a great position to deploy next generation services such as interactive TV solutions and an interactive EPG designed in India for the local market.
Mr. K. Jayaraman, Managing Director & CEO, Hathway Cable & Datacom Private Limited, said, “We are the first Indian cable operator to launch Personal Video Recorder technology in the digital Indian cable TV market. This launch further reinforces Hathway’s vision of being a single point access provider, bringing the converged world of information, entertainment and services into homes. New services such as the XTV DVR reinforce our commitment to remain a market leader by offering innovative converged services.”
Commenting on the XTV DVR launch, Ms. Sue Taylor, NDS Senior VP and General Manager Asia Pacific said, “Hathway’s NDS XTV-powered DVR will radically change the way Indian cable subscribers view and use content. Hathway continues to prove that it is India’s leading digital cable provider, by creating an exceptional viewing experience for its subscribers. This is the first step towards a fully converged service that will offer broadband TV and a suite of next generation solutions to Indian viewers,” she said.
NDS creates innovative customised solutions that are revolutionising the way viewers in India and around the world are entertained and informed.
Hathway Cable & Datacom Private Limited is the media, entertainment, networking and broadband Internet arm of The Rajan Raheja Group. The Group has diversified interests in a multitude of businesses with great emphasis on being market leaders in their respective areas. See www.hathway.com for more information about Hathway.
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobile and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on more than 99 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 108 million devices. NDS DVR technology, centred around XTV®, leads the global industry with 17 million units deployed. (Deployment figures as of 31st December 2008)
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company backed by Permira Advisers LLP and News Corporation. See www.nds.com for more information.
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