Orange launches mobile telecommunications services in Uganda
Paris, Orange has launched mobile telecommunications services in Uganda today. The launch of Orange’s brand new GSM network will provide Ugandans across the country with the quality of service and innovative offers that have become the hallmark of Orange’s reputation worldwide. With this launch, Uganda becomes the 15th African country in Orange’s international footprint and joins a worldwide community of 123 million Orange customers.
Increasing demand for mobile and internet services across Uganda has led to high expectations in the run-up to the launch of operations by Orange, which is already well-know for its refreshing, dynamic and straightforward appeal. With a rapidly growing population of around 30 million people and a mobile penetration rate of less than 27%, Uganda offers major prospects for growth.
The launch of operations by Orange Uganda Ltd. follows the acquisition by France Telecom of a 53% stake in the Ugandan mobile phone operator, Hits Telecom Uganda Ltd. in October 2008. In line with its acquisition strategy, the Group will provide the expertise and investment necessary to ensure the development of a superior network offering nation-wide coverage. The Orange network will be further expanded, not only in terms of coverage but also in terms of services and technologies. 3G broadband services will also be offered in the next few months, following the planned upgrade of the network.
Commenting on the launch of operations, Orange Uganda Ltd. CEO, Philippe Luxcey said: "We are very excited to be able to enrich the lives of Ugandans by providing simple, innovative communications products and services, with unrivalled value and a clear focus on customer care. We are also proud to contribute to the economic development of Uganda”.
For its launch, Orange has already positioned itself as a strong challenger on the market with a series of innovative and attractive offers. These include a unique national flat rate per second or per minute, an attractive range of international tariffs and an exclusive call-back service.
Orange Customer Service will be available from a toll-free hotline 24/7 to help to answer any queries, provide information or give technical assistance during the roll out of services and beyond.
The establishment of a Foundation is also planned to develop corporate philanthropy actions in the country, as has been the Orange Foundation policy for the last few years in countries where the Group operates. The Foundation’s activities are focused on three areas: health-disability, education and culture.
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