Womanandhome.Com Gets A New Look
Woman & Home website www.womanandhome.com, the website from women’s glossy woman&home, has refreshed with a new design, new advertising formats and a more glamorous look and feel.
Food, Hair and Beauty, Fashion, Diet and Wellbeing are the site’s main channels and content is tailored to its affluent, 40-plus audience.
The new-look womanandhome.com is easier to navigate and the depth of content within channels is easier to find. The site features glamorous photography and woman&home’s personality is conveyed through prominent branding and woman&home experts featuring throughout the site.
Publishing director Linda Swidenbank says: “womanandhome.com is the online destination for 40-plus women, giving regular access to great content and a place to network with like-minded women. We are offering new channels in fashion, beauty and food, including a fully searchable recipe database, and I’m sure it will be popular with users and advertisers alike.”
Womanandhome.com has a variety of new advertising formats including double MPUs. There will also be opportunities for cross-platform campaigns, using the website and the magazine.
The new-look womanandhome.com will be promoted with an online and magazine campaign across IPC Soutbank’s fashion, lifestyle and home interest portfolio, including Marie Claire, In Style and www.housetohome.co.uk.
Womanandhome.com currently has 100,000 unique users and 1.7million page impressions each month, according to Omniture. The site aims to increase its traffic by at least 50 per cent in 2009.
Notes to Editors:
www.womanandhome.com is aimed at the increasing community of 40-plus women online. It is interactive with lively forum boards and the successful online Supper Clubs network. Delivering the warmth and tone of the main magazine brand, the site offers an opportunity to obtain relevant lifestyle content, whether it’s style advice or seeking out the perfect recipe. Featuring inspiring galleries, reader events, competitions and opportunities to shop, more and more women are discovering it.
Published by IPC Southbank, woman&home is one of the fastest-growing lifestyle titles and it epitomises a ’brand new attitude’ for women. It was the first magazine to echo this new spirit and each month presents a stylish mix of content reflecting the way women live and work today. The magazine covers all areas of a woman’s life – but with a new spin. Whether it’s the people in her life, discovering new experiences, the latest trends in food, fashion or beauty; it’s all in woman&home and all beautifully presented on every page.
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