Geoffrey Darby Named Executive Vice President of Programming for The Weather Channel
Geoffrey Darby has been named executive vice president of programming for The Weather Channel. In his new role, he will have overall responsibility for the network’s programming and production operations and report to the CEO of The Weather Channel.
In making this announcement, Lisa Gersh, interim CEO of The Weather Channel, said, “Geoffrey is a proven leader with a deep understanding of all aspects of media. I’ve had the pleasure of working with him in the past, and there is no question that he is the right person, at the right time, to lead our programming team.”
Prior to his recent consulting role at The Weather Channel, Darby served as president, production & convergence/interactive for Oxygen Media. At Oxygen he was responsible for managing the creative and administrative aspects for Oxygen’s original production slate, Oxygen’s interactive initiatives and all technical functions of the company including broadcast operations, IT operations and software engineering.
Before Oxygen, Darby was president of CBS Eye on People and has held senior leadership positions at several other major media properties including Viacom Interactive and Nickelodeon, where he invented many enduring franchises including Double Dare, Nicktoons and Noggin. An award-winning, seasoned writer and producer, Darby has a multifaceted background that includes building a news organization from scratch and writing sitcoms for ABC.
About The Weather Channel Companies
The Weather Channel Companies (TWCC) is made up of The Weather Channel Network (TWCN), The Weather Channel Interactive (TWCi), and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 98 million U.S. households. TWCN also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. TWCi, which includes the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reaches more than 38 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.
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