Share Our Strength Forges Innovative Partnership with Four Companies to Help End Childhood Hunger ; Tyson Foods joins three other companies in unique effort
AUSTIN – On Thursday, March 5, Share Our Strength will help launch a social media campaign to end childhood hunger through an innovative partnership with four distinctively different companies.
For every pledge made via an online form at http://tr.im/tysonrelease, 35 pounds of food product will be donated to hungry children in Austin, Texas up to a total donation of 35,000 pounds. When the campaign goal of 1,000 online pledges is reached, a semi-trailer filled with 140,000 servings of food will arrive at the Capital Area Food Bank of Texas (CAFB) in Austin during South by Southwest, the annual music, film and interactive conference.
While Tyson Foods, Hum. Minds at Work.®, an office furniture line from Kimball Office, and two interactive media companies may not seem to have much in common, all four share a commitment to solve a growing problem in America.
Throughout the year, one out of six children in America worries about when their next meal will come. That’s more than 12 million children at risk of hunger, reports Share Our Strength, a national organization that works hard to make sure no kid in America grows up hungry. CAFB reports one out of four children in Texas are at risk. Today, as the recession deepens and unemployment rises, more American families are facing hunger for the first time. A record 30 million Americans are on food stamps, and food banks face unprecedented demand.
With the help of MediaSauce, a digital marketing firm in Carmel, Ind. and Kompolt, an online auction agency in San Luis Obispo, Calif., the Pledge to End Hunger campaign will focus on utilizing social media tools to create awareness, generate dialogue on the web site and allow visitors to easily share the message via blogs and popular social networks such as Twitter, Facebook, and MySpace.
“We want to show how simple it is to bring people together to help solve a complex problem,” said Scott Henderson, Cause Marketing Director at MediaSauce. “With just one click, a person can feed 140 children. When you make it easy to share your message and support your cause, it is amazing how much more willing corporations and individuals are to do something to make a difference.”
The campaign web site challenges visitors to help spread the word about childhood hunger in America, find ways to get involved with a food bank in their area and donate money to Share Our Strength. The site encourages a deeper dialogue about the issue with a blog focused on this initiative and ways to collaboratively solve the roots of this problem.
After reaching the goal of 1,000 pledges, Tyson is prepared to continue the campaign by donating up to two additional semi-trailers of food to the top two states with the most pledges. Together, the campaign will donate over 420,000 servings of food for hungry children in America.
Visit http://tr.im/tysonrelease to pledge to end hunger and spread the word online or follow along at www.twitter.com/hungerpledge.
About Share Our Strength
Share Our Strength is a national organization working to make sure no kid in America grows up hungry. We weave together a net of community groups, activists and food programs to catch children at risk of hunger and ensure they have nutritious food where they live, learn and play. We work with the culinary industry to create engaging, pioneering programs like Share Our Strength’s Taste of the Nation®, Share Our Strength’s Great American Bake Sale®, Share Our Strength’s A Tasteful Pursuit®, Share Our Strength’s Great American Dine Out™, and Share Our Strength’s Operation Frontline®. For more information, please visit www.Strength.org.
About Capital Area Food Bank of Texas:
The mission of the Capital Area Food Bank of Texas is to nourish hungry people and lead the community in ending hunger. In its 28th year of service, the Food Bank currently provides food and grocery products to 355 Partner Agencies in 21 Central Texas counties. In 2008, CAFB distributed more than 17 million pounds of food. The Food Bank’s legislative agenda for the 81st Texas Legislative session is to support SB 944 which provides healthy foods to Texas children at risk of hunger and obesity. For more information on the Capital Area Food Bank of Texas, visit www.austinfoodbank.org or call 512/282-2111.
About Tyson Foods, Inc
Tyson Foods, Inc., founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. For more information, please visit www.tyson.com.
About Hum. Minds at Work. & Kimball Office:
Kimball Office brings creative freedom and flexibility to workplace design. Designed to address the global demand for collaborative workspaces, the Hum desking solution is the result of three years of cognitive ergonomics research, studying how people actually work, mentally as well as physically, as they continually shift between concentration and collaboration. Hum was also designed with the environment in mind and is certified to meet the U.S. Green Building Council LEED Indoor Air Quality requirements. For further details regarding the Hum product, go to www.humoffice.com. To learn more about Kimball Office, please visit www.kimballoffice.com.
The original online auction agency, Kompolt is a marketing agency that concentrates on promoting brands and building brand trust through high-profile, high-value charity auctions. Non-profits, agencies, and top brands turn to Kompolt to design, create and manage the eCommerce segments of their Cause Marketing and other promotional campaigns. To learn more, please visit www.kompolt.com.
MediaSauce is an Indiana-based company and a national leader in Internet strategy and audience-driven web development. MediaSauce helps companies build lasting connections that will drive business in this Interconnected Age. MediaSauce’s proprietary Digital Blueprint methodology identifies organizations’ greatest opportunities and builds a strategic framework to transform businesses using digital and social media. To learn more, please visit www.mediasauce.com.
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