Telstra’s home ground advantage with BigPond Sport
Even before the season begins, more than 170,000 people have registered for the interactive components of the AFL and NRL websites run by Telstra BigPond.
Telstra Media Group Managing Director, Mr Justin Milne, said online and mobile sport is increasing in popularity because the interactive format offers features that traditional print, television and radio cannot match, which is why during the winter sport season BigPond Sport is Australia’s number one digital destination for sport.
“Audiences are clearly voting with their feet and heading online and to mobiles because they can get an unprecedented amount of information and involvement with their favourite teams and stars,” Mr Milne said.
"Online and mobile sport is allowing fans to interact with their sport through features like fantasy football and tipping, helping sport cross-over into the virtual world.
“We are also giving fans more on our BigPond Sports 24/7 online and mobile video channel by introducing news updates every morning, noon and night which includes sports scores from Australia and around the world,” Mr Milne said.
BigPond Sport has also exclusively signed former premiership AFL player and coach, Leigh Matthews, to its expert commentary team.
BigPond hosts the official AFL and NRL Dream Team, an interactive part of the AFL and NRL websites allowing fans to build their own team of players to compete against others. BigPond also runs the official AFL and NRL tipping competitions which provides fans the opportunity to win weekly prizes.
This year, BigPond has launched a new $49.95 yearly access pass for AFL and NRL exclusive content on Telstra Next G mobile phones. It has lowered the monthly price of its mobile phone AFL and NRL sports packs from $9.95 to $5.95. There has been a more than 40 per cent increase in subscribers to these sports packs compared to the same period last year.
“Our huge amount of live content, the popularity of our lunchtime live news updates and daily evening updates, reduced prices on mobiles, the value of scores and how much people love to find almost any score any time and any place is what’s driving adoption even before the season begins,” Mr Milne said.
Telstra has launched a major advertising campaign to promote the content and features of BigPond Sport. This campaign features television, radio, print, online and outdoor advertising across Australia, including booking a majority of advertising space in Sydney’s Town Hall Station and Melbourne’s Southern Cross Station.
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