NUTS Named Britain’s Number One Men’s Lifestyle Site by Hitwise

www.nuts.co.uk has taken the number one spot in the Hitwise UK Online Performance Awards 2008, as the most popular men’s lifestyle site in Britain. The 2008 Awards, announced today, saw www.nuts.co.uk ranked number one based on market share of UK visits among all websites in the Hitwise Lifestyle – Men’s Sites category.

The annual Hitwise UK Online Performance Awards recognise excellence in online performance through public popularity, awarding websites in more than 50 key industries online. Results of the Hitwise UK Online Performance Awards are based on the Internet usage of more than 8 million UK Internet users with winners receiving the greatest market share of visits throughout 2008 in their online industry.

Nuts publishing director Jo Smalley says: "It’s been a brilliant year for Nuts online. Its community elements, killer content and peerless understanding of what young men want mean that the best just keeps getting better. We served up more than half a billion page impressions in 2008, taking our level of engagement to unprecedented levels. The Hitwise award – based on popularity with our British audience – is a real testament to the great team behind Nuts and the breadth of content they produce across all platforms.”

Nuts has seen incredible growth over 2008. Following the launch of a new look for the site in October – with a range of new content options including Ten Second Reviews, Spambank and an enhanced Football section with daily news – traffic continues to break records.

Year-on-year Omniture analysis for 2008 shows the average number of monthly unique users visiting the site was 77% up on 2007. Meanwhile page impressions for www.nuts.co.uk have more than doubled, from 221 million in 2007 to 571 million in 2008.*

www.nuts.co.uk editor Keith Walker says: “The new franchises we introduced in last year’s redesign show our audience’s appetite for comedy, sport, video, gadgets and games. With our existing content and the new developments we’ve got in the pipeline for 2009, we’ll see even more of Britain’s men finding the best in men’s entertainment on Nuts.co.uk.”

* Omniture Analytics – Omniture is a leading provider of online business optimization software

2008 Hitwise Lifestyle – Men’s Sites

Rank Domain
1 www.nuts.co.uk
2 www.fhm.com
3 www.page3.com
4 www.zootoday.com
5 www.uk.askmen.com
6 www.menshealth.co.uk
7 www.maxim.co.uk
8 www.loaded.co.uk
9 www.boysstuff.co.uk
10 www.gq-magazine.co.uk

About Nuts.co.uk
Nuts.co.uk is the UK’s leading website in the men’s lifestyle and entertainment category. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear.

About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.