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BT Appoints Susanne Ruoff To Head Its Swiss Operations


BT today announced the appointment of Susanne Ruoff as Chief Executive Officer of BT Switzerland. She will join BT on April 1st, 2009.

In her new role, Ms. Ruoff will be in charge of BT’s operations in Switzerland, serving the needs of multinational companies and organisations headquartered in the country. BT has been present on the Swiss market since 1989, with offices in Zurich, Geneva, Bern and Lausanne.

Ms. Ruoff joins BT from IBM, where she held a variety of sales and management positions in different areas since first joining the company in 1990. During the past three years, she was Director of Global Technology Services, which includes strategic outsourcing, infrastructure technology services and maintenance services. She was also member of the executive board of IBM Switzerland.

“Susanne brings fresh ideas to our operations in Switzerland during these challenging times. With her extensive experience in outsourcing and support of large, complex projects, she is ideally positioned to help us further succeed with our business there,” said Olivier Campenon, BT President, E*MEA. “Through her deep knowledge of the Swiss market, she will be able to strengthen BT’s position of a leading provider of networked IT services, already demonstrated in the financial sector, pharmaceutical, chemical and logistics industries.”

Ms. Ruoff holds an Executive Master of Business Administration (MBA) in Telecommunications from the University of Fribourg. She also graduated as Client Executive from INSEAD.

“I am very enthusiastic and excited about this opportunity to work with customers and partners to expand BT’s existing operations in Switzerland. With my broad experience in the service industry, my knowledge of the local market and my new team, I will be in a strong position to deliver high level of service to customers,” said Ms. Ruoff.

Ms Ruoff is married with two children.


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