Fortis launches new brand campaign and makes new; "Getting you there"
Brussels/Utrecht, 2 February 2006, Fortis launched its new international brand campaign and brand promise, ‘Getting you there’ during a special event in Brussels and Paris today. The campaign builds on the earlier promise to act as one company under one flag.
The campaign kicked off this morning when a special Fortis Thalys, branded with the images of the new campaign, entered Brussels Midi Station. CEO Jean-Paul Votron then added a final sticker bearing the word ‘growth2’ and the train took off for Paris, where Mr Votron opened the new Fortis House. The Fortis House is a new concept bringing together all services for the Enterprise and Entrepreneur under one roof, and will be rolled out across Europe.
The international brand campaign is directed primarily at medium-sized companies and international opinion leaders. The international campaign schedule includes TV, press and billboards at major international airports. During his speech at the Fortis House, CEO Jean-Paul Votron explained: “We want our customers to know that we will go the extra mile for them. Our international activities are expanding significantly and we will continue to invest in growing our activities in Europe, and selectively in Asia and North America. At least 30% of our profits will come from outside the Benelux region by 2009.”
The new Fortis promise, ‘Getting you there’, expresses the passion, drive and expertise that Fortis wants to be identified with. Fortis helps customers to realise their dreams, plans and ideas and provides them with the right banking and insurance solutions. “A key strategic focus is on Enterprise and the Entrepreneur” Jean-Paul Votron continued. “In particular, our European network of currently 110 business centres in 14 countries is growing by an average of seven a year, and will cover 25 European countries by 2009. Within a market of around 500,000 internationally operating medium-sized enterprises,we are targeting a 10% share. We have linked the commercial banking activities we carry out for these companies with our private banking activities. This enables us to service the same entrepreneur who comes to us with personal as well as business finance.”
Jean-Paul Votron repeated the promise he made at the beginning of 2005. “Fortis will act as one company under one flag.” This implies that all Fortis businesses will adopt the Fortis brand in the course of 2006. “And we are well on track; in November 2005 our Turkish and Luxembourg banks fully rebranded to Fortis. Now the Fortis name is also gaining visibility at our business centre network and private banking activities. Our promise emphasises that we are one company providing the same high-quality service all over the world.”
Fortis is an international financial services provider engaged in banking and insurance. We offer our personal, business and institutional customers a comprehensive package of products and services through our own channels, in collaboration with intermediaries and through other distribution partners. With a market capitalisation of EUR 37.34 billion (31/01/2006), Fortis ranks among the twenty largest financial institutions in Europe. Our sound solvency position, our presence in 44 countries and our dedicated, professional workforce of 56,000 enable us to combine global strength with local flexibility and provide our clients with optimum support. More information is available on www.fortis.com
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