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HP Launches In-store and Online Publishing Tools for Affordable Printing


Expanded consumer inkjet printer portfolio makes it easier for people to connect, create and print on any budget

LAS VEGAS, At the PMA tradeshow today, HP expanded its extensive personal publishing portfolio to unlock new revenue streams and further capitalize on the $65 billion market opportunity.(1)

The new products, services and tools from HP offer existing and new customer segments – from local community groups to sports enthusiasts – affordable and meaningful printing at home, online, at retail and through print service providers (PSPs). Highlights include:

* Four new additions to HP’s consumer inkjet printer portfolio – designed to collectively meet the needs of every consumer with prices ranging from $49 to $299.(2) The new lineup includes the intuitive HP Photosmart Premium Fax All-in-One, which features enhanced wireless connectivity options and superb print quality.
* HP Image Store – a one-of-a-kind online marketplace for fans and enthusiasts to access, customize and order printed merchandise from popular kids, sports, music and photo-image brands. With the site, HP plans to capture a share of the $30 billion printable licensed merchandise market.(3)
* – a community print portal launched in conjunction with National Parent Teacher Association (PTA) that allows students, parents and faculty to easily and cost-effectively create and print customized school and home-based merchandise for in-store pickup and mail delivery through PSPs.
* HP Photo Center 4.0 – the newest version of HP’s award-winning, in-store Photo Center solution is designed to expand retailers’ businesses with high-margin, high-value photo products for consumers and customized marketing collateral for small businesses.

“Focusing on community groups and working with licensed content providers to drive demand are just two examples of how we are building new revenue streams through the power of Print 2.0,” said Stephen Nigro, senior vice president, Inkjet and Web Solutions business, Imaging and Printing Group, HP. “HP is continually looking at ways to use its robust print publishing portfolio to make printing relevant and meaningful to new audiences.”

Bolstering online publishing assets

With the HP Image Store, HP is exploring new growth opportunities in the consumer publishing market by combining its web, PSP-based and retail on-demand publishing technology with licensed content from popular children’s, sports, music and art-photography brands.

The HP Image Store allows consumers to create and order customized printed merchandise – including posters, calendars and greeting cards – using images, logos and other content from recognized brand powerhouses such as CBS/Star Trek, Curtis Publishing (featuring Norman Rockwell’s famous The Saturday Evening Post illustrations), Dr. Seuss, Marvel Entertainment, National Basketball Association, Nickelodeon and Weekly World News.

Available exclusively at the Image Store website and select co-branded sites powered by HP, the licensed merchandise can be ordered for home delivery by mail or pickup at retail. Select products are available directly through retail partner stores.

Currently available at, powered by HP, consumers can purchase nine different posters featuring Dr. Seuss. Posters are available in 16 × 20-inch and 20 × 30-inch sizes. In addition, customers located in the Midwest can pick up these posters at select Meijer locations. The HP Image Store is one way HP retail partners like Meijer are diversifying their offerings and seeing growth and success in their photo center operations. Meijer continues to work with HP and its partners to drive exciting new products into the marketplace.

Helping schools go digital

This spring, HP and PTA will launch, an online publishing service for students, teachers and families to create their own personalized photo and print products, such as customized calendars, graduation invitations, photo books and fundraising merchandise. The service will provide mail-based delivery as well as in-store pickup.

This initiative builds upon the success of the PTA Video Store, powered by HP, which allows families to access and purchase age-appropriate movies and television content in a safe and secure online environment. In conjunction with, this spring PTA and HP will host “PTA Movie Night Live 2,” a nationwide school movie night event.

Empowering consumers with new home printing solutions

HP’s innovative consumer printers make it easier for people to tap into their creativity from the comfort of their homes. Ranging in price from $49 to $299,(2) the newest offerings in the portfolio are designed to meet the needs and budgets of a wide variety of customers – from those who need a device that can do it all to first-time printer owners. The new lineup includes:

* The HP Photosmart Premium Fax All-in-One produces vivid lab-quality photos and laser-quality documents. In addition to multiple wireless connectivity options, this device is the industry’s first available Digital Living Network Alliance (DLNA) Certified printer, allowing users to print wirelessly from other connected devices at home.
* The versatile HP Photosmart C4600 All-in-One Series makes scanning, copying and printing simple and convenient. An integrated TouchSmart frame lets users view and print photos, web pages and everyday documents.
* Made from 50 percent recycled materials, the affordable and easy-to-use HP Deskjet D2600 Printer Series consistently delivers reliable prints.
* The HP Deskjet F4400 All-in-One Series prints, copies and scans and is made from 20 percent recycled materials. It is built for quick speeds and features a modern design and intuitive control panel.
* The HP 60 Photo Value Pack is a convenient bundle of HP Advanced Photo Paper and ink offered together at a more affordable price than if purchased separately.

In addition to delivering professional-looking results for photos, creative projects and everyday documents alike, these solutions contain several features that help reduce the environmental impact of printing as part of the HP Eco Solutions program. For example, all of the new printers are ENERGY STAR® qualified, eliminate waste with Smart Web Printing(4) and carry the HP Eco Highlights label, which summarizes features such as reduced energy consumption and ease of recycling.

HP printers are backed by HP Total Care, the company’s comprehensive service and support program. With HP Total Care, consumers’ choices for convenient support include online support options such as printer diagnostics and software driver updates with HP Printer Check; real-time chat with a support agent; as well as 24/7 toll-free phone support in English or Spanish. HP also recently launched a revamped global online support forum where consumers can receive help from a community of HP customers.

Expanding the HP retail publishing portfolio

The new HP Photo Center 4.0 makes it quicker, more intuitive and more fun for people to create vibrant, lab-quality prints and new types of creative products. This versatile and scalable digital print offering can supplement retailers’ existing lab infrastructures or serve as a complete system.

Incorporating technological advancements developed by HP Labs, the company’s central research facility, the HP Photo Center 4.0 offers users new themes, colors and templates for photo books, posters, calendars and photo greeting cards, along with new types of output such as flip books, banners and DVD slide shows.

While reducing the amount of time consumers spend during the creation and ordering process, the new HP Photo Center 4.0 enhances users’ ability to tweak and arrange photos in each product in a visually engaging fashion. Additionally, the ability to connect to Snapfish by HP offers consumers the comfort of at-home ordering with the speed and convenience of in-store pickup.

Retailers can benefit from additional revenue opportunities with the HP Photo Center 4.0, as small and micro businesses can use it to quickly and cost-effectively produce on-demand, professional-quality marketing collateral.

The HP Photo Center 4.0 also has customized up-sell screens that encourage customers to create and purchase more at multiple points of the ordering process. At the same time, the HP Retail Management System (RMS) improves retailers’ efficiency by enabling them to remotely manage system performance, upgrade firmware and software, and configure products.

Snapfish by HP introduces Snapshow

For consumers wanting a fun, animated way to share and publish their photos, Snapfish by HP has developed Snapshow, a free service that enables users to create multimedia photo montages combining photos, artwork, animation and music to tell their story in just a few clicks. Snapshow features more than 10 themes and 35 music selections to help users showcase their photos from birthdays, holidays or vacations in eye-catching slideshows.

Snapfish worked with Flix Monkey to bring the video technology behind Snapshow to Snapfish’s network of customers, making storytelling through photos dynamic and easy for anyone. Users can create their own Snapshow at

HP and the environment

For decades HP has been an environmental leader, driving company stewardship through its HP Eco Solutions program, which spans product design, reuse and recycling as well as energy and resource efficiency. HP influences industry action by setting high environmental standards in its operations and supply chain, by providing practical solutions to make it easier for customers to reduce their climate impact and through its research on sustainability solutions that support a low-carbon economy. More information is available at

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

(1) Includes consumer digital printing at home and retail kiosk locations, as well as the printable portion of licensed merchandise market. Source: analysis from The Licensing Letter, Global License!, LIMA and HP.
(2) Estimated U.S. street prices. Actual prices may vary.
(3) Source: analysis from The Licensing Letter, Global License!, LIMA and HP.
(4) Requires Microsoft® Internet Explorer 6.0 or higher.


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