Walkers Crisps continue the trend for Carbon Footprint Labelling
The Carbon Managers, a company that specialises in carbon auditing and product foot printing, has seen a dramatic rise over the past year in businesses looking to enhance their products’ green credentials by displaying their carbon footprint on the packaging.
Walkers Crisps is the first company to have gone through the new Department for Environment, Food and Rural Affairs (DEFRA) PAS 2050. The new initiative provides a benchmark for companies looking to track the Co2 footprint of their products from factory to shelf. Walkers has continued to reduce the footprint of its crisps over the last two years and has managed to reduce it by 6 grams per packet - adding up to a saving of 4,800 tonnes of Co2.
James Brodrick, a Director of http://www.carbonmanagers.com, thinks consumers will see more product footprints displayed on the shelves of the high street as businesses look to gain a green edge in the shrinking UK economy. “Consumers are becoming much more aware of the impact on the environment of the goods that they buy. Businesses are responding to this awareness by displaying carbon footprints on their products and are gaining market share from similar products that are unlabeled.”
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- Carbon Managers
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