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Atrua Announces New Funding and Expansion Plans


New Investment Accelerates Product Innovation and Fuels Company Growth Plans

Campbell, CA February 25, 2009 – Atrua Technologies, Inc., the leading provider of Intelligent Touch Controls™ for mobile devices, announced that the company has completed a new round of funding to fuel its aggressive growth plans. The round was led by Blue Run Ventures, Atrua’s existing lead investor, and a new outside investor, DKP Group., was added. The new funds will help Atrua expand its already established presence in China, providing additional capability to address the market for phones designed and manufactured in China and Taiwan. The funds will also enable the company to hire additional engineering resources, increasing its capacity to develop innovative products for mobile and embedded markets worldwide. Atrua’s touch control solutions, including its Made-for-Mobile™ fingerprint touch control, are ideal for mobile and embedded applications and have now been designed into over 55 mobile phones worldwide, including publicly released phones from Toshiba, Lenovo, Sagem/Porsche Design, Ningbo Bird, Kyocera, and Sharp.

In conjunction with the new investment, Atrua has appointed Carson Zhou as CEO to spearhead the company’s next phase of growth. Mr. Zhou brings over twenty years of experience in engineering, marketing, and sales – including senior management roles with semiconductor companies including AT&T/Lucent Microelectronics/Agere and Texas Instruments. Most recently, he served as executive vice president of sales at Spreadtrum Communications, Inc., where in just three years he helped the company grow its revenue by over tenfold and achieve a successful NASDAQ IPO in 2007.

Anthony Gioeli has stepped down as CEO to pursue other interests, but will continue to serve the company in an advisory role. Mr. Gioeli led the company to its current leadership position in the mobile phone market segment, with Atrua’s solution being selected for over eighty percent of the production fingerprint phones announced in 2007 and 2008.

“BlueRun is enthusiastic about the growth potential we see for Atrua’s products in North America, Asia, Europe, and other regions of the world,” commented Peter Buhl, partner at BlueRun Ventures and chairman of Atrua’s board of directors. “We are pleased with the efficiency and accelerated growth opportunity that is provided by Atrua’s ability to now operate even more seamlessly between its business centers in the US and China.”

About Atrua Technologies, Inc.

Atrua Technologies, Inc. is the industry’s leading provider of Intelligent Touch Control™ solutions for mobile devices. The company offers two product families: fingerprint touch controls and VSense™ micro pressure touch controls. Atrua’s fingerprint touch control has become the fingerprint solution most often selected by mobile phone makers. Atrua’s VSense variable-pressure sensing touch controls bring rich touch-input capabilities to mobile devices. All of Atrua’s products are designed for the demanding requirements of mobile phone applications. Atrua’s customer list comprises leading mobile device makers around the world including Toshiba, Sharp, Lenovo, Kyocera, Sagem/Porsche Design, Ningbo Bird and CECT. The company’s backers include BlueRun Ventures, Ericsson Venture Partners, Hua Hong Group, and DKP Group. For more information please visit

About BlueRun Ventures

BlueRun Ventures is a leading early stage venture capital fund focused on Internet & Media, Mobile, Enterprise Software, Semiconductors and Components. For the last 10 years, BlueRun Ventures has worked with early stage companies to build lasting businesses and successful exits in the crossroads of technology, ideas and global markets. BlueRun supports its entrepreneurs by lending its operating and investing experience to guide young companies through competitive and rapidly changing environments. With over $1 billion of capital under management, BlueRun Ventures continues to look for passionate entrepreneurs and market changing ideas. The firm has offices in Menlo Park, Beijing, Shanghai, Helsinki, Seoul, and Mumbai. For more information, please visit

About DKP Group

DKP Group is a private equity firm investing in the United States and China. DKP Group works with passionate entrepreneurs and provides business assistance. The firm seeks to invest in high quality companies that have strong business franchises, attractive growth prospects, leading market positions, and the ability to generate superior returns. DKP Group participates in strategic planning, corporate positioning, marketing expansion, successive rounds of financing, joint ventures, mergers and acquisitions and various phases of IPO preparation and underwriter recruitment. DKP group strives to form long term positive and trusting business relationships with its clients and is always searching for innovative projects to help grow its organizations. DKP Group’s unique insight into Eastern and Western business practices has enabled the firm to increase profitability for its corporate clients.


 fingerprint sensor
 venture capital
 touch control
 mobile phone
 fingerprint security

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