HLN Scores Most Growth Of Any Cable News Network
Nancy Grace Issues with Jane Velez-Mitchell Posts Highest 7 P.M. Ratings in Network HistoryBeats Countdown with Keith Olbermann for Third Consecutive Month
In February, HLN posted the largest year-to-year gains of any cable news network in primetime, the third consecutive month it earned that claim among both total viewers and the key P25-54 demographic. It also enjoyed more P25-54 growth than its competitors in total day for the recently completed reporting period. HLN’s growth was fueled in part by the success of Nancy Grace at 8 p.m., which beat MSNBC’s Countdown with Keith Olbermann in the key P25-54 demo to rank as the No. 5 program in all of cable news.
HLN’s M-Su primetime audience grew by 56 percent in total viewers over a year ago (671,000 vs. 431,000) and by 62 percent in P25-54 (272,000 vs. 168,000), with each weekday program from 7 p.m. on enjoying increases in excess of 30% in the key P25-54 demo. Gains in total day were also impressive, building by 19 percent in total viewers (333,000 vs. 279,000) and 28% in P25-54 (151,000 vs. 118,000).
Nancy Grace topped Countdown with an average of 470,000 P25-54 viewers at 8 p.m. in February 2009, versus the 448,000 mark attained by Countdown. Nancy Grace’s audience grew an impressive 83 percent over last year in the key demo and 74 percent in total viewers – the greatest growth of any cable news program in its time period. Nancy Grace also outperformed Countdown among P25-54 in their same-day repeat telecasts at 10 p.m. (310,000 vs. 285,000).
In its fourth full month on the air, Issues with Jane Velez-Mitchell posted the network’s largest 7 p.m. audience in P25-54 (241,000) since the launch of HLN’s primetime block in February 2005 – beating its own record set last month. The show also scored the largest P2+ audience at 7 p.m. in the network’s history (596,000).
Showbiz Tonight scored its highest month ever at 11 p.m. in the P25-54 demo (237,000). The show also scored the most growth in the demo in its time period with an impressive 33 percent gain over February 2008.
HLN, a division of Turner Broadcasting System, Inc., a Time Warner Company, updates viewers constantly, 24 hours each day, with complete and concise national newscasts throughout the day and a compelling slate of legal, entertainment and talk programs night. The network delivers fast-paced, lively and engaging news, using the best resources of CNN Worldwide. HLN is designed especially for viewers who want relevant and comprehensive news in a way that suits the urgency of their schedules.
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