Zurich sponsors Deutsche Bank Ladies’ Swiss Open in Losone
Zurich Financial Services Group (Zurich) is pleased to be supporting the Deutsche Bank Ladies’ Swiss Open (DBLSO) for the second time as one of the co-sponsors. This year’s tournament is being held under the motto “Go for the Green” and is the first carbon-neutral* event of the Ladies European Tour. The tournament, which brings together the world’s elite professional women golfers, is to take place at the Gerre Golf Club in Losone, Switzerland, from May 11 to 17, 2009.
Supporting golf sport is an integral part of Zurich’s sponsorship strategy and provides Zurich with a welcome opportunity to reach customers and thus to communicate Zurich’s brand values in a symbolic and emotional way.
In Switzerland, Zurich sponsors the Omega European Masters in Crans-Montana, the ZURICHOPEN in Schönenberg and the PGA Seniors Open in Bad Ragaz, bringing the excitement and skill of Europe’s best golfers to the Zurich region. In the US, Zurich is title sponsor of the Zurich Classic of New Orleans, an annual PGA tournament that has become a major element of the region’s economic recovery and raises significant amounts for local charities.
Zurich is pleased to be supporting this tournament in Losone, one that is in line with Zurich’s global climate initiative. The aim of this initiative is to support Zurich’s customers in dealing with climate-related risks and offering products and services accordingly. Zurich has established a Group-wide emissions reduction target of 10% through the year 2013.
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