Real Simple Unveils Re-Launch of Website, RealSimple.com
Real Simple, the award-winning Time Inc. lifestyle brand, today unveils its new website, RealSimple.com, it was announced by Tanya Singer, Executive Director, RealSimple.com and Steve Zales, President, Digital, Time Inc. Lifestyle Group. The guiding philosophy of the site, “life made easier, every day,” is showcased in fresh, daily content enabling consumers to find smart, realistic solutions to their everyday challenges.
Featuring the channels “Food & Recipes,” “Home & Organizing,” “Beauty & Fashion,” “Holidays & Entertaining,” “Health,” and “Work & Life,” the new RealSimple.com includes all content areas that are integral to the brand. It has been redesigned to be the premiere destination for busy women looking for realistic yet inspiring solutions.
“The new RealSimple.com combines the great service consumers expect from Real Simple magazine with the fresh, interactive quality of the web,” said Singer. “Whether visitors are looking for information on how to get stains out or how to throw a special celebration, RealSimple.com is the go-to resource for digital consumers looking to make life easier.”
RealSimple.com has received a complete overhaul based on the brand’s beautiful, streamlined aesthetic. The homepage features “Today’s Tip,” valuable advice to make life easier, accompanied by a How-To video or photograph, across all content areas from Real Simple editors. “Today’s Tip” is also offered as a newsletter and an RSS Feed. The homepage also highlights the site’s popular blogging network, “Simply Stated,” and its most recent blog posts, and provides entry into a new faceted search experience designed to give users more control over accessing solutions.
“RealSimple.com already has a very loyal consumer base, and we’re excited to extend the site’s offerings through the re-launch,” echoes Zales. “The website will provide consumers with more features to help them gain control over their lives as well as provide advertisers with additional, meaningful ways to reach our growing and highly engaged audience.”
RealSimple.com is launching with more than 100 original “How-To” videos featuring the brand’s editors and covering a wide range of topics including, how to carve a turkey, how to fold a fitted sheet, how to apply eyeliner, and how to make a martini. The site features written, step-by-step instructions on the same page as the video so consumers can easily follow along. RealSimple.com will continue to add more “How-To” videos to the site in the coming months.
RealSimple.com also features more than 100 checklists on everything from the basic vacation packing checklist to commonly overlooked tax deductions. These checklists are a smart way for consumers to get organized and track their progress for a given task.
RealSimple.com has already experienced significant traffic growth, with 17.6 million page views in January 2009 (up 35% over the 2008 monthly average) and 2.1 million unique visitors in January 2009 (up 19% over the 2008 monthly average.) (Source: Omniture).
RealSimple.com has garnered tremendous response from advertisers. Despite the site’s rapid growth, it has been sold out of advertising inventory throughout 2008 and into 2009. The growth of RealSimple.com is a big priority for the brand in 2009, both in providing the ultimate online service to its consumers as well as the ability to offer advertisers large, multiplatform deals. RealSimple.com counts among its launch partners All Bran (which will have 100% share of the new Health channel at launch), Best Buy, Quaker, Shredded Wheat, and Purina.
About Real Simple:
Real Simple is a multimedia, award-winning power-brand that launched in April 2000. With more than 8.6 million consumers per month in print, 2 million consumers on the Web, and many viewers through the new TLC television series, Real Simple. Real Life. The brand delivers content designed to make busy women’s lives easier across all media platforms.
Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. Time Inc. is a Time Warner company.
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